Supermarket Perimeter - January 2021 - 26

Deli

The variety and
volume of charcuterie
products at retail
continues to grow as
consumers upscale
their at-home dining
experiences.

Charcuterie
Pandemic proves category's popularity

CONSUMERS CAN'T HELP BUT BE INTERESTED IN CHARCUTERIE
when they see a delicious spread of artisan goods artistically displayed
on a wooden board, and that's a big reason why supermarkets saw an
increased demand in the charcuterie category in 2020.
" The fact that something so fun and exciting in the food world can be
ideal for snacking, a romantic date night, and any occasion in between
makes charcuterie the ideal food trend with staying power, " said Evan
Inada, charcuterie director for Columbus Craft Meats, Hayward, Calif.
Domestically made premium charcuterie is still a relatively new
category and US producers of cured meats have really started to
emerge in the last decade or so.
" Part of the excitement about the category is innovation in ﬂavors
and packaging that these domestic producers are offering and given
all of the cross-cultural inﬂuence in food throughout the United States,
26 - JANUARY 2021

charcuterie ﬂavor proﬁles are virtually limitless, " said Scott Bridi, founder
of Brooklyn Cured, headquartered in Brooklyn, N.Y.
Emanuela Bigi, marketing manager of Township, N.J.-based Veroni
USA, said that today's different consuming behaviors and needs are
driving substantial changes in the charcuterie segment.
" Consumers are taking more and more into consideration the origin
of the products and highly evaluating their authenticity, " she said.
" At the same time, foodies and younger generations are likely to be
targeted with convenient snack packs, pre-made pairings and multiple
component offerings. Health-conscious and environmentally aware
consumers are willing to pay a higher price for products that are either
environmentally better or have good nutrition properties. "
She added that since more people ate at home in 2020 due to the
pandemic, sales of charcuterie signiﬁcantly increased.

supermarketperimeter.com

COLUMBUS CRAFT MEATS, GIANT CO.

BY KEITH LORIA

http://www.supermarketperimeter.com

Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
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