Supermarket Perimeter - January 2021 - 40

Meat & Poultry: Natural meats

40 - JANUARY 2021

65% of consumers look for humane
animal care certiﬁcations on labels
when shopping for proteins.
American Humane

" In the 1980s there was a small but growing number of consumers
asking for meats from livestock raised without antibiotics or growth
hormones, " Coleman said. " To meet that demand, and because most of
those consumers were shopping at natural food stores, my dad jumped
on the opportunity to raise cattle without the use of antibiotics or
added growth hormones and decided he would call it 'natural,' thinking
that 'natural' meats would be a perfect descriptor that would resonate
with natural food store shoppers. "
Although the original USDA deﬁnition for natural, which addressed
how livestock is raised, has been changed to focus more on how meat
items are processed, the demand for naturally raised meats has evolved
past what was once called a trend to a growing segment in most
retailers' meat cases, Coleman said.
In addition to ensuring that producers never use antibiotics, added
growth hormones or promotants, every product Coleman sells is
minimally processed and contains no artiﬁcial ingredients.

supermarketperimeter.com

COLEMAN NATURAL FOODS

" They looked for higher-end cuts of meat, experimented with new
recipes, and took extra care to pick products they could feel good about
feeding their family, " Coleman said. " Convenience also came into play
as ﬁrst-time holiday 'hosts' sought to master some gourmet dishes, and
save time and avoid disappointed taste buds on others. "
Coleman Natural Foods requires every producer to raise their pigs in a
100% crate-free environment, which results in a healthier, stronger animal
able to exhibit natural behaviors throughout their life. The company
believes that a healthier animal means better meat quality and a great
tasting product.
For added consumer conﬁdence, Coleman said, the company's
production standards and farms are third-party audited by American
Humane Certiﬁed, meeting or exceeding more than 200 science-based
animal care standards.
According to a recent survey by American Humane, 65% of
consumers look for humane animal care certiﬁcations on labels when
shopping for proteins.
Coleman Natural Foods helped the US Department of Agriculture
deﬁne what " natural " meant in the meat industry, and to help ensure
consumers were conﬁdent about what they were putting on their
plates, said Mel Coleman Jr., ﬁfth generation family member and the
company's vice president.

http://www.supermarketperimeter.com

Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 2
Supermarket Perimeter - January 2021 - 3
Supermarket Perimeter - January 2021 - 4
Supermarket Perimeter - January 2021 - 5
Supermarket Perimeter - January 2021 - 6
Supermarket Perimeter - January 2021 - 7
Supermarket Perimeter - January 2021 - 8
Supermarket Perimeter - January 2021 - 9
Supermarket Perimeter - January 2021 - 10
Supermarket Perimeter - January 2021 - 11
Supermarket Perimeter - January 2021 - 12
Supermarket Perimeter - January 2021 - 13
Supermarket Perimeter - January 2021 - 14
Supermarket Perimeter - January 2021 - 15
Supermarket Perimeter - January 2021 - 16
Supermarket Perimeter - January 2021 - 17
Supermarket Perimeter - January 2021 - 18
Supermarket Perimeter - January 2021 - 19
Supermarket Perimeter - January 2021 - 20
Supermarket Perimeter - January 2021 - 21
Supermarket Perimeter - January 2021 - 22
Supermarket Perimeter - January 2021 - 23
Supermarket Perimeter - January 2021 - 24
Supermarket Perimeter - January 2021 - 25
Supermarket Perimeter - January 2021 - 26
Supermarket Perimeter - January 2021 - 27
Supermarket Perimeter - January 2021 - 28
Supermarket Perimeter - January 2021 - 29
Supermarket Perimeter - January 2021 - 30
Supermarket Perimeter - January 2021 - 31
Supermarket Perimeter - January 2021 - 32
Supermarket Perimeter - January 2021 - 33
Supermarket Perimeter - January 2021 - 34
Supermarket Perimeter - January 2021 - 35
Supermarket Perimeter - January 2021 - 36
Supermarket Perimeter - January 2021 - 37
Supermarket Perimeter - January 2021 - 38
Supermarket Perimeter - January 2021 - 39
Supermarket Perimeter - January 2021 - 40
Supermarket Perimeter - January 2021 - 41
Supermarket Perimeter - January 2021 - 42
Supermarket Perimeter - January 2021 - 43
Supermarket Perimeter - January 2021 - 44
Supermarket Perimeter - January 2021 - 45
Supermarket Perimeter - January 2021 - 46
Supermarket Perimeter - January 2021 - 47
Supermarket Perimeter - January 2021 - 48
Supermarket Perimeter - January 2021 - 49
Supermarket Perimeter - January 2021 - 50
Supermarket Perimeter - January 2021 - 51
Supermarket Perimeter - January 2021 - 52
Supermarket Perimeter - January 2021 - 53
Supermarket Perimeter - January 2021 - 54
Supermarket Perimeter - January 2021 - 55
Supermarket Perimeter - January 2021 - 56
Supermarket Perimeter - January 2021 - 57
Supermarket Perimeter - January 2021 - 58
Supermarket Perimeter - January 2021 - 59
Supermarket Perimeter - January 2021 - 60
Supermarket Perimeter - January 2021 - 61
Supermarket Perimeter - January 2021 - 62
Supermarket Perimeter - January 2021 - 63
Supermarket Perimeter - January 2021 - 64
Supermarket Perimeter - January 2021 - 65
Supermarket Perimeter - January 2021 - 66
Supermarket Perimeter - January 2021 - 67
Supermarket Perimeter - January 2021 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com