Supermarket Perimeter - January 2021 - 66

fresh

TAKES
Do you see the cooking-at-home
trend lasting in 2021?

Whether we like it or
not, cooking at home
is here to stay in some
capacity for the next
year. So embrace it,
whether you are a
novice or the next Julia
Child. Cooking at home
allows families to spend
more time together
and offers community
engagement via recipes
or virtual classes, and
cultural exploration of
flavors plus techniques
one may have been
more adverse to try.
NICOLE
SCHUMACHER,
chief marketing officer,
Pre Brands

66 - JANUARY 2021

While we all look
forward to a time when
COVID-19 is behind us,
this renewed interest
in home cooking is
a development I'm
eager to see continue.
It's led to a number of
related trends predicted
for 2021 by the SFA's
Trendspotter panel-
Restaurant Food in
the Home Kitchen,
Twists on Classics,
Global Food and Home,
and Eatertainment.
We anticipate all of
these growing in the
new year.
DENISE PURCELL,
director of content, the
Specialty Food Association

We absolutely see
the cooking at home
trend continuing well
into 2021 and beyond,
and we have found
that consumers are
looking for interesting
and exciting ways to
add flair to their home
celebrations and meals.
Even as the world
begins to return to
more outside-the-home
activities, we believe
that this 'trend' has
become a way of life. "
DEBBIE SEIFE,
marketing director,
FrieslandCampina
Consumer Dairy

supermarketperimeter.com

Cooking-at-home is
a growing pattern in
general, before and
during the pandemic.
While online ordering
of ready meals is also
trendy, US consumers
have become more
complex in their eating
habits. To this day, we
find consumers that are
comfortable utilizing
the best of both worlds:
" convenience meals "
and " a good meal
prepared at home " .
DIANA DUMET,
director of marketing,
Mowi Consumer Products
Division of the Americas

I feel a lot of consumers
will still be wary of
heading out to a local
restaurant to eat, with
safety still a major
concern in people's
minds. I believe people
have really enjoyed
cooking, trying new
things that they might
have gotten while out
to dinner and, most
importantly, have
gotten to spend more
time with each other
sharing something we
all bond over-food.
BRIAN DEY,
senior merchandiser and
natural stores coordinator,
Four Seasons Produce

VISUAL GENERATION - STOCK.ADOBE.COM

WE ASKED 5 INDUSTRY LEADERS...



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Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 2
Supermarket Perimeter - January 2021 - 3
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