Supermarket Perimeter - February 2021 - 27

ecommerce ordering applications where many shoppers have turned
during the pandemic.
To reach all customers, it's important for shoppers to have a variety
of options to choose from -not only in ﬂavors but in portion sizes as
well. Retailers can meet this need by offering both individual and family
serving sizes.
When choosing the grab-and-go soup selection retailers should
consider which soups will most appeal to their customer base. It's
important to have several options for customers to choose from, but
too many choices can overwhelm the customer and lead to food waste.
Grocers should aim to have three to ﬁve grab-and-go ﬂavors on hand.
That can include two to three traditional soups (e.g. chicken noodle,
broccoli cheddar, potato) and a rotation of unique ﬂavors for shoppers
looking to try something new.
" The desire to try new cuisines-especially Hispanic and Asian-is
desirable from coast to coast, " Richard said. " Retailers should consider
what ﬂavors are hot right now, as consumers of all ages are interested in
experimenting. "

Blount's 10 ways to build soup sales

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Even amid the pandemic, there are still plenty of ways to entice
shoppers with deli soup programs and build the category back up.
Fall River, Mass.-based Blount Fine Foods has over 70 fresh soup
offerings for foodservice application. Blount has plenty of resources
and advice for retail and foodservice customer to check out on
its foodservice marketing website, https://blountﬁnefoods.com/
fsmarketing, including 10 ways to build soup sales:
1. Offer Variety - Blount suggests offering three or four soups
a day. That way customers know they have options but aren't
overwhelmed with too many choices.
2. Mouthwatering Names - Great names and tantalizing descriptions
is the way to go. Communication is helpful in helping shoppers
make informed ordering decisions.
3. Dress It Up - A little garnish can justify more proﬁt-whether it be
bacon, shredded cheese or tortilla strips, there are plenty of ways
to bring presentation to another level.
4. Sample to Promote - Offer small samples (behind the counter)
that can convert into a soup sale. Samples are also a way to get
great feedback.
5. Size to Sell - Offer a variety of sizes to maximize customer choice.
As grab-and-go expands, be sure to have the right containers with
spill-proof lids.
6. Create Combo Value - Pair soups with salads and sandwiches.
7.
Combine Soups - Put two soups together to create a new
sensation. Layering ﬂavors with soups can be the foundation of
great original special.
8. Make Soup a Meal - Package soup with bread for dipping or even
a bread bowl at a higher price point. The bread helps elevate the
soup to a meal.
9. Make Soup a Snack - As a popular comfort food, soup is wellpositioned to serve shoppers at any time of day.
10. Cook with It - Use soup as an ingredient in sauces or other dishes.
Look for ways to cross-utilize soup products to maximize proﬁt
potential.
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Kettle Cuisine launches
new website, entrees
Lynn, Mass.-based soup producer Kettle Cuisine,
an artisan-quality food manufacturer released a
new website - www.kettlecuisine.com - in the last
quarter of 2020 showcasing the company's broad
range of product and packaging offerings to meet
the evolving needs of the industry and consumer
preferences.
The new site communicates Kettle Cuisine's unique
capability to serve foodservice, retail, club and
contract manufacturing partners with the highest
quality products at scale. With four state-of-the art
SQF certiﬁed facilities, Kettle Cuisine is positioned
to offer its partners consistent, timely and safe
delivery to distribution points across the country.
" In today's landscape, it's hard to ﬁnd food you
can trust, " said Liam McClennon, chief executive
officer of Kettle Cuisine. " It's rare to ﬁnd impeccably
sourced ingredients, slow-simmered bone broths,
delicately sautéed meats and vegetables, and a
commitment to ﬁnding that just-right taste. Kettle
Cuisine's business has been built upon a belief
in honest, quality products and an unwavering
commitment to the artful process of making real
food that our customers can feel proud to serve to
consumers. Our kitchens have gotten bigger, our
teams have grown, and our product offerings have
expanded. What hasn't changed is the privilege we
feel in delivering truly artisan products at scale, and
providing wholesome, honest food to tables across
the country. "
Kettle Cuisine's new website will guide visitors
through its culinary inspired approach and the values
the company was founded on 34 years ago. Products
from Kettle Cuisine's extensive portfolio of brands -
including Kettle Cuisine® soups, sauces, and sides,
Soup Supreme® soups, Bonewerks Culinarte demi
glace and sous vide meats and Savory Choice® broth
concentrates - are featured within the site.
Kettle Cuisine's newest products were introduced to
the Bonewerks Culinarte line and pair well with a side
of one of Kettle Cuisine's 80+ soup offerings. The
new products are Braised Classic Beef Short Rib and
Braised Classic Half Pork Shank.

FEBRUARY 2021 - 27

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Supermarket Perimeter - February 2021

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