Supermarket Perimeter - April 2021 - 20

Bakery: National Donut Day

Flavor and texture
BakeMark's donut mixes contain the highest quality ingredients to
enhance the flavor of your final product. Utilizing the highest quality
milk and egg products, BakeMark mixes are formulated to bring the best
flavor and texture to your donuts. BakeMark's mixes are blended with
you and the end consumer in mind.
" We know that our donut mixes will give you an edge over the
competition, " said David Lopez, BakeMark's director of marketing. " Our
product is less susceptible to over proofing or over mixing, providing
you with the correct consistency, bite after bite. Not only that, with
consistent proofing, your donuts will have irresistible visual appeal and
fly right out of the bakery case. "
BakeMark mixes are favorites for different reasons. BakeMark's Master
Mix has the richest flavor and the highest quality milk and egg content.
Formulated for its ease of rolling out, Sup-R-Roll gives you a high
volume, tender eating donut.
BakeMark formulates donut mixes that can be used by small bakeries,
instore grocery bakeries, and even wholesale operations. BakeMark also
offers specialty mixes like potato donuts and vegan donuts.

20 - APRIL 2021

Sourdough donuts
This year, Dawn Foods celebrated the one-year anniversary of the
introduction of its sourdough donut mix. The donut is a mashup
of sourdough bread and a yeast-raised donut that creates a buttery
sourdough flavor with a soft, light and airy texture. It combines
everything consumers love about sourdough bread and yeast
raised donuts.
*	 Buttery, sourdough flavor
*	 Soft, light & airy texture
*	 Darker crust, like sourdough bread
As sourdough has continued to grow in popularity (11% growth
the past 4 years), bakers have looked for trendy ways to incorporate it
into baked goods. The mix can be used with in both sweet and savory
offerings such as sourdough jelly donuts, glazed sourdough sweet rolls
and honey butter-fried chicken sandwich roll.
Now that the first-ever sourdough donut mix has been around for
one year and consumers continue to crave its flavor, Dawn's sourdough
inspiration guide provides greater detail on how bakers can utilize
the mix.
With this versatile donut mix, you can create a wide variety of unique,
on-trend, signature sourdough offerings that your consumers will pay
a premium for. Just follow the recipes in this guide using Dawn's icings,
glazes and fillings - or invent your own creative recipes, to delight your
customers with a truly unique donut experience.
According to Phil DeWester, senior director of category marketing at
Dawn Foods, unique flavor combinations combined with an alluring
presentation may allow bakeries the option to sell items at a premium.
" There's been an increased appetite for more versatility, " DeWester
said. " People want something that's going to be an experience they can
share with a friend or post on Facebook. It helps differentiate bakeries;
they can have something customers can only get at their location. "
For bakeries and donut shops, in particular, generating a steady
stream of new items across a wide array of options can be an involved
endeavor. To keep the production process manageable, numerous
bakers are utilizing yeast-raised donut mixes, which require only adding
oil or water, instead of a long list of ingredients.
Dawn's Raised A mix, for instance, is a popular choice, DeWester said,
because it can be used to make assorted types of donuts-from basic
ring shapes, which can be formed when the dough is first rolled out, to
fritters that can be crafted as the dough is re-rolled and gets stiffer.
" You can use all the dough, so it reduces waste; but you can fill
an entire donut case with just that one mix, " he said. " It gives our
customers the ability to bring new seasonal or limited-time-only items
to their bakeries so there's always something new (and it) gives their
customers a reason to go back to the shop because they're doing
something exciting. "

supermarketperimeter.com

DAWN, PILLSBURY

As non-commercial foodservice programs seek more single-serve,
packaged dessert options as a result of the pandemic, the Pillsbury
Triple Layer Bars are a convenient, labor free, grab & go option that
works across all service models including cafeterias, catering, coffee
shops and retail spaces.
Decadent, delicious and versatile, the bars feature three textured
layers that shine through in the clear packaging to drive impulse sales.
The bars are available in two flavors: the Cookie Caramel Brownie
bar starts with a chocolate chip cookie base, filled with a caramel
middle and topped with chocolate chunk brownie, while the S'mores
bar features a graham cracker cookie crust, marshmallow center and
chocolate brownie top.
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Supermarket Perimeter - April 2021

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