Supermarket Perimeter - April 2022 - 41

Mel Coleman Jr. of Coleman Natural Foods, Westminster, Colo.,
In 2021, beef bacon
unit sales increased by
over 15% nationwide.
noted that consumers are demanding regulation changes requiring a
more humanely raised, better quality meat supply, and the company
requires farmers to raise their pigs 100% gestation and farrowing crate
free, which results in healthier, stronger animals that can exhibit natural
behaviors throughout their life.
" The pandemic has resulted in consumers being more keenly aware
of their health and wellness, " he said. " Shoppers are more interested in
where their food is coming from as well as, in the case of meat, how
livestock is raised and meats are processed. "
With all that in mind, the company recently transitioned its Uncured
Applewood Smoked Bacon offering to be sugar-free.
" For Coleman Natural customers adopting diets that advocate reducing
sugar, this product meets those needs, without sacrificing the highquality
flavor we are known for, " Coleman said. " In addition, we never use
artificial ingredients or preservatives in our processed items-just simple,
clean and great tasting products consumers can feel confident about. "
Francis Yupangco, executive director of marketing for Telford, Pa.based
Godshall's New Angus Steak Bacon, noted the consumer demand
for alternative proteins like turkey and beef bacon have grown by
double digits over the last two years.
" In 2021 alone, beef bacon unit sales have increased by over 15%
nationwide and continues to grow in 2022, " he said. " Our consumer
research indicated that consumers 45 and under purchase turkey bacon
eight times more frequently versus consumers over 45. Additionally,
the same consumers stated that they had high willingness to try other
bacon meat types, particularly beef bacon. "
Consumers 45 and
under purchase turkey
bacon eight times
more frequently versus
consumers over 45.
(Source: Godshall's)
In March of 2020,
Total Breakfast Meat
category sales were up as
much as 110% compared
to the prior year.
That strong demand
continued throughout the
remainder of 2020 and
into 2021 with category
sales consistently up 2030%
from the year prior.
(Source: IRI)
supermarketperimeter.com
APRIL 2022 - 41

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Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
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Supermarket Perimeter - April 2022 - 24
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Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
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Supermarket Perimeter - April 2022 - 68
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