Supermarket Perimeter - April 2023 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
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supermarketperimeter.com
APRIL 2023 - 3
ANDY NELSON
anelson@sosland.com
Affordable,
convenient,
healthy
It had been three years since members of the
meat industry last gathered for the Annual Meat
Conference, a joint production of FMI - The Food
Industry Association and The North American Meat
Institute (NAMI).
As the record attendance at this year's show in
Dallas indicates, industry members were ready to
catch up, see - and of course taste - new products and learn about the latest trends.
One of the highlights of AMC each year is the release of the two associations' annual
Power of Meat study, and this year's presentation did not disappoint.
Finding the right balance between affordability, convenience and health benefits was one
of the 2023 version's key takeaways.
Inflation will continue to be front and center for meat and poultry consumers as the year
progresses, the study's presenter, Anne-Marie Roerink of 210 Analytics, told AMC attendees.
More than three out of four Americans have changed how they buy meat products at the
grocery store because of price concerns.
To save money, a large majority of consumers (76%) report they made changes to the
amount, type, cut, and/or brand of meat they purchase or changed where they shop.
Consumers' top strategies to save money include: buying only the amount needed (42%),
looking for coupons (35%), and stocking up when meat is on sale (35%).
But price isn't everything. Consumers are also seeking value, Roerink said, and that often
comes in the form of time-saving convenience items like case-ready meats.
Americans are not only buying more case-ready than ever before, 86% of them say caseready
is as good or better than meat from the service case. That's up from 69% in 2009.
And despite higher prices, consumers did not significantly change the amount of meat
they buy (down just 2.5% by volume compared to 2021).
Health concerns - for humans, animals and the planet - are also increasingly important
for today's consumers, according to the Power of Meat '23.
Eighty-five percent of meat shoppers consider at least one " better for you " attribute when
buying meat, whether it's better for the health of their family or workers, better for animals
or better for the environment.

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Supermarket Perimeter - April 2023

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