Supermarket Perimeter - August 2021 - 38

Deli
Cheese
SAMPLING
BY ANDY NELSON
BEST
PRACTICES
Michael Landis of Michael
Landis Food & Beverage
Educational Services
talked to retailers about
their post-pandemic best
practices for sampling.
Here are a few highlights:
* Partner or supplier
present at all sampling /
demo locations
* Hairnet, gloves and
mask are to be worn
during the sampling /
demo event
* Sanitizer available at the
sampling / demo station
* All product sampled
must be in a soufflé cup
or similar package
* Partner / supplier hands
the soufflé cup to the
customer for sampling
* Trash can available at
sampling / demo station
for empty soufflé cups
* Partner / supplier
maintains a clean work
area at all times
FEW PRACTICES in the grocery fresh perimeter were hit harder by COVID than product
sampling, and cheese sampling was no exception.
Now, with the pandemic receding, retailers are once again starting to tap into a
merchandising tactic that has traditionally played a crucial role in educating consumers
-and turning that knowledge into sales.
Heading into summer, most of the retail partners of Green Bay, Wis.-based BelGioioso
Cheese were still taking a wait-and-see attitude on sampling, due not only to COVID
regulations but also to staff shortages.
Sean Moran, BelGioioso's vice president of sales, said that should change soon, however.
" We've heard from several of our retail customers that they intend to resume instore
sampling, " Moran said. " But it will vary by retailer. "
Some, he said, intend to reintroduce sampling as it was pre-COVID, while others will
bring it back with new precautions added. Some retailers are looking for individually
wrapped samples, like BelGioioso's snacking cheeses. The company is finding that they're
a popular option for sampling, because each .75 or 1 oz piece is individually wrapped.
Other retailers will have the demo person pack the cheese individually to hand out.
38 - AUGUST 2021
supermarketperimeter.com
MARA ZEMGALIETE - STOCK.ADOBE.COM, BELGIOIOSO

http://www.supermarketperimeter.com

Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
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