Supermarket Perimeter - August 2021 - 53

While COVID-19 itself was never a food safety issue (it's not a
foodborne illness), some consumers made those connections in their
own mind. And when salad bars closed during the pandemic, that
perception got reinforced.
" It's important that retailers help rebuild the trust consumers have
always had in salad bars, " Roerink said.
Depending on the local health authority guidance, some retailers
reopened their bars months ago, others just started.
And consumer reaction to the reopenings has been mixed.
" Some people couldn't wait to re-engage, whereas others are still
looking on from the sidelines, " Roerink said. " I suspect it's going to be
much like other activities, such as movies and sporting events, where
every day it gets a little bigger. "
Salad bar success is highly related to grocery store trip patterns, and
while there are still hurdles to overcome, the industry has come a long
way in recovering trips and sales, Roerink said.
" What we're seeing is that the change in mindset relative to going
instore and re-engaging with things like the salad bar is driven by those
who are fully vaccinated. That points to a continued normalization as
vaccination rates go up. "
And as more and more companies start to bring people back to the
office, that will help drive lunch and dinner sales in urban areas, which
tends to be good news for all things deli, including salad bars.
Whatever methods retailers follow in their approach to reopening
salad bars, getting the word out to their customers will be crucial,
Roerink said.
" As always, transparency is the currency of trust, making excellence
in communications key, " she said. " It may feel weird to suddenly talk
about measures that you've been doing for years and are foundational
to running a salad bar, but consumers want to see what retailers are
doing in safety and sanitation. "
That's where the " theater " of showing constant cleaning and
replenishment, gloves, masks and signage to rebuild trust and traffic can
be so vital.
Hit hard by COVID,
retail salad bars
are making a big
comeback.
supermarketperimeter.com
AUGUST 2021 - 53

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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
Supermarket Perimeter - August 2021 - 43
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Supermarket Perimeter - August 2021 - 45
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Supermarket Perimeter - August 2021 - 53
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Supermarket Perimeter - August 2021 - 76
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