Supermarket Perimeter - December 2022 - 43

" These opportunities include providing consumers with recipes
Some retailers drive traffic through a fully staffed and talented fresh
and product information on flavor profiles, " he said. " Further,
we believe there is an opportunity to work with retailers to help
educate consumers in better understanding of the various claimsbased
marketing they encounter throughout the grocery shopping
experience. "
Room on the shelf
The fresh meat shelf space has opportunity to expand into more
case-ready conversions in order to give shoppers consistent supply,
additional variety, and competitive price points. Pianalto sees an
opportunity for additional variety to provide meat cuts to better serve
the fast-growing population of multicultural consumers.
" Hispanics, for example, represent 48% of multicultural consumers in
the United States and they under-index at shopping traditional grocery
stores, " she said. " This represents a huge opportunity for grocers to
attract and retain the Hispanic shopper through their case-ready
shelf set. "
Furthermore, as the Hispanic population continues to grow, so does
its impact on the larger cultural cuisine in America. For the first time
ever, Hispanic is the favorite ethnic cuisine among younger consumers
and is even preferred over Italian dishes. This shift in craving provides
a unique opportunity for retailers to educate and inspire mainstream
consumers on the use cases of authentic fresh meat products.
meat department with a small self-serve case-ready footprint, while
other retailers have found success with a less-labor, big footprint, heavy
case ready model.
" It really depends on what the shopper/customer desires as well as
geographical location and size of market, " Demro said.
Niman Ranch is seeing more shelf space devoted to case ready
offerings, with Wallace noting some of the most successful include
robust branding and merchandising around destination case ready sets
for natural offerings or devoted entirely to the Niman Ranch brand.
LaPerriere noted that 83% of packages in the fresh meat case are case
ready, up from 49% in 2002.
" If has become the primary sales driver in the multi-deck case, "
he said.
From a food safety standpoint, there are many benefits to opting for
case ready meats versus behind-the-counter options.
" For one, case ready meats provide less opportunities for crosscontamination
at the store level-perhaps via an employee who
forgets to wash their hands or doesn't clean and sanitize food
contact surfaces, " said Alisha Chilianis, account manager, retail food
safety at NSF International. " In recent years, we have seen a shift in
consumer attitudes toward case ready meats. Many now believe that
pre-packaged meats provide the same, if not better, quality and are
attracted to the longer shelf life. "
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DECEMBER 2022 - 43
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