Supermarket Perimeter - February 2022 - 18

Bakery
Packaging
BY ANDY NELSON
THE TREND IN PACKAGING OF BAKED GOODS is definitely heading
toward the smaller end of the spectrum
With cupcakes, for instance, the standard 12-count pack is
increasingly being replaced with four-packs, two-packs, even
single-servings.
" One of our top sellers right now is our Simply Secure single-serve
cupcake, " said , said Garrett Haglin, director of marketing and product
development at Baxter, Minn.-based Lindar. " In the bakery world, sizes
are definitely coming down a bit. "
Covid has a lot to do with that. Lindar had tracked the smaller-isbetter
trend before the pandemic, but once it started, it really took off,
Haglin said.
With instore bakeries among the hardest-hit because of consumer
hesitance to reach into donut cases and other areas with exposed
product, demand for packaging soared. Combine that with smaller
households and an increase in portion-control awareness and it adds
up to a surge in calls for smaller packaged products.
Still, it came as a surprise to Lindar and other suppliers.
" Our first thought was, 'Who's going to buy a single cupcake at the
grocery store?' " Haglin said. " Now, a year later, millions of people are. "
Bulk bakery packaging will never go away completely, Haglin said,
but the trend towards single or double packs will continue, and not just
for cupcakes.
" Sheet cake sales are way down this year and last, " he said. " People
are moving to smaller cakes, smaller serving sizes, or even just a slice
of cake. It's the same with brownies, cakes, cinnamon rolls, pastries in
general and muffins, too. "
Lindar hopes to roll out some new single- and double-serving pack
options for bakery later this year, Haglin said.
Simply Secure is Lindar's proprietary line of forward-thinking,
" tamper-obvious " packaging that puts food safety front and center.
Simply Secure packaging features a tear-away tab that immediately
indicates whether a product has been tampered with. If the tab
has been ripped off, instore bakery customers know it's been
tampered with.
Another aspect of its bakery packaging that Lindar prides itself on,
Haglin said, is the clarity of its products.
" Our raw material suppliers use only high-quality and consistent
PREVENTING
PACKAGING
BOTTLENECKS
by Michelle Smith
18 - FEBRUARY 2022
Once baked foods make it out
of the mixer, through the oven
or fryer, get their finishing
touches and cool down, all
that's left is the packaging. The
hard part is done, right? But
as every baker knows, things
can go wrong at the end of
the line.
Bottlenecks with packaging
materials, product, labor and
more can slow and even stop
the process. That's the very
thing bakers want to avoid.
supermarketperimeter.com
" You know it's only going to
run for so long before debris
causes an interruption. You
know that an event - a motor
can go bad, the product is out
of spec and creates a jam or a
downtime - can happen, and
LINDAR
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Supermarket Perimeter - February 2022

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