Supermarket Perimeter - February 2022 - 28

Deli
Grab-and-go, A to Z
D
BY JENNIFER BARNETT FOX
A
B
C
is for Alternative Sizes.
No longer does one size fit
all. Consumers are shopping
both online and instore and trips made to
the store may be for an individual meal,
snack or a stock-up to feed a family of 1-2
or 3 or more. Co-merchandising slices of
cake, cheesecake, cupcakes and parfaits
in the deli can meet the need for small
indulgences, which were up 17% in Q3
of 2021, compared to 2020, according to
Nielsen.
is for Breakfast. Branch
out beyond traditional deli
offerings by offering
the makings for a breakfast or
brunch charcuterie board.
Combine the salty and the
sweet using donuts, pastries,
waffles or pancakes, savory
additions of boiled eggs, cheeses, ham,
sausage, bacon or salmon and don't
forget the everything bagels.
is for Charcuterie/Cheese.
Make charcuterie a destination
in the deli. Capture the novice
with tried-and-true pairings before
introducing them to local, regional
and international artisan varieties of
dried and cured meats and cheeses.
The entertaining platform continues to
see a resurgence, according to Andrew
Quinn, director of marketing for Hormel
Deli Solutions Group, Austin, Minn., and
charcuterie boards and party trays align
well with these trends.
is for Desserts. Jackson,
Mich.-based Dawn Foods
flavor trends report for 2022
features immune-boosting desserts,
bold and spicy infusions in sweet treats,
chocolate flavors like black cocoa, gold
chocolate and ruby chocolate, treats with
additions of coffee & tea
and globally inspired
desserts.
" We will continue
to see single-serve
desserts play a key
role in the supermarket
as consumers look for
small indulgences, "
said Bryan Fitzsimmons,
senior manager of insights and client
experience, Dawn Foods. " Smaller-sized
baked goods help consumers feel better
about the sweets they are eating because
it's easier to stick to the proper portion. "
E
F
28 - FEBRUARY 2022
is for E-commerce. Add fresh
options to e-commerce. With
more people shopping hybrid
(online and in-person), grocery retailer
apps are a way to guide consumers to
new discoveries, customizing instore
shopping and creating inspirational
shopping experiences. Older consumers
are also becoming more familiar and
comfortable using e-commerce.
is for Fermented foods.
A trends article from Newly
Weds Foods, Chicago, shared
the many benefits of fermented foods.
Providing immunity and gut health,
the process converts carbohydrates to
alcohols and carbon dioxides or organic
acids using yeasts, bacteria or both. The
anaerobic process results in delicious
pickled vegetables, teas and yogurts
with examples of kimchi, gochujang and
kombucha tea, perfect for the deli.
supermarketperimeter.com
" There's a lot of interest and innovation
happening with ingredients that claim to
boost immune health, brain health and
gut health, " said Richard Wester, senior
marketing manager, Newly Weds Foods.
" The pandemic will continue to push these
trends forward well after it's over. "
G
H
is for Gatherings.
The postponement of
gatherings in 2021 could
see a rise in 2022 get-togethers,
sparking more need for prepared
deli options. Weddings and rehearsal
dinners are also expected to be in full
run as family and friends renew their
in-person connections, and dinner
parties are anticipated to be on the rise.
is for Hot and Cold.
Hot N Handy Grab N'
Go pouches from TC
Transcontinental Packaging, Chicago,
offer delis a way to brand hot and cold
snack food in a package designed to
maintain product integrity. Proprietary
venting allows fried foods to stay
crispy and sauced products like wings
to remain moist. Microwave safe and
leak resistant, the zip pouches are
perfect for chicken drummies, wings,
popcorn chicken, potato wedges,
corn dogs, taquitos and more.
IMAGESMY, PAMELA_D_MCADAMS, LILIA JANUSZKIEWICZ-JANIK - STOCK.ADOBE.COM; TRASCONTINENTAL PACKAGING

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Supermarket Perimeter - February 2022

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