Supermarket Perimeter - February 2022 - 29

I
J
K
is for Inflation. When consumers
hear or feel inflation personally,
this changes their impression
of a price increase. Retailers should
focus on the end result of a trade-up
and how the purchase or experience is
worth the increase in price. IRI Insights
recommends aligning price and value
for the manufacturer and retailer. This
includes shifting pack sizes to reduce
cost to achieve a higher price per pound,
gallon or ounce, and positioning existing
products with messaging that will not
alienate current customers.
is for Jostled Pricing.
Ongoing supply chain issues
will continue to translate into
escalating meat prices and limited
quantities of raw and finished goods.
This will make things generally more
expensive across the board. Precarious
supply chain issues can benefit from
creative approaches when collaborating
with suppliers.
is for Kitchen Burnout. The
Future of Lunch study from The
NDP Group sees consumers
returning to convenient ways to prepare
or source lunch. With mobility once
again on the rise, people are looking
for easy-to-transport items and snack
kits. This includes accommodating the
needs of both commuters and those still
working at home.
incurring the labor costs of packing
the product on premises. With greater
focus on smaller, more premium brands,
grab-and-go prepackaged deli meat
packaging is a growing segment, one
that provides convenience with the
added benefit of a product delivered
safely direct from the manufacturer.
M
is for Meal Solutions. The
prepared food department
continues to up its game,
offering restaurant-quality food
alongside grab-and-go. BBQ, pizza
and sushi can serve as prepared fresh
options for consumption now or later.
Dom's Kitchen & Market, Chicago, offers
a concept that's part market/part kitchen
with traditional grocery markets, fresh
grab-and-go and a café and bar.
P
Q
R
N
O
L
is for Labor. Continuing labor
shortages find many deli
departments looking for new
ways to multitask. Amcor Flexibles,
Oshkosh, Wis., has a grab-and-go
deli line that offers the look and feel
of freshly sliced deli offerings without
is for Nostalgia. Comfort
foods continue to provide a
measure of consolation and
cheer in a world that often feels upside
down. Cold weather days can benefit
from selections of hot sandwiches, warm
entrees, soups, stews, chili and pasta that
are ready to pick up on the way home.
is for Organic Waste.
The launch of a statewide
compositing mandate
in California looks to divert organic
waste, a contributor of methane
emissions, from landfills. With a target
of a 75% reduction by 2025, businesses
will be tasked with finding ways to
redirect and redistribute food to local
food banks and soup kitchens.
supermarketperimeter.com
is for Private label. 87% say
private brand variety is just
as good, if not better, than
premium brands. Eighty-two percent
say private brands are a better value, and
55% say private brands meet their needs.
(IDDBA Madison, Wis., What's in Store
2021 State of the Industry)
is for Quality versus
Quantity. IDDBA shared four
impactful themes: 1) fewer
trips, more missions, 2) competition for
fresh items, 3) new ways of shopping
(online and instore), and 4) more meals
prepared at home. Seventy-five to eighty
percent of meals are prepared in the
home using convenient and fresh items.
Deli meats and cheeses are viewed as
a premium item, yet still cheaper than
eating outside the home.
is for Restaurant Quality.
Hormel's Quinn shared the
push for favorably priced
restaurant-quality solutions is driving
traction for retailers. In a challenging
labor environment, retailers are
requesting concepts that reduce instore
prep work. Hormel's Perfect Plates offer
restaurant-quality meals that arrive
to retailers ready for display. Kroger,
Cincinnati, is partnering with Kitchen
United, a ghost kitchen company in
Pasadena, Calif., to provide menu items
from popular restaurants.
S
is for Sliced. Statistics from IRI
Integrated Fresh, a Chicagobased
market research firm,
found deli service lunchmeat at
$4,765,594,218, deli grab & go sales
at $2,061,725,131, and deli pre-sliced
lunchmeat at $778,635,561 for the latest
52 weeks ending Nov. 28.
FEBRUARY 2022 - 29
PAMELA_D_MCADAMS,KCULP - STOCK.ADOBE.COM; HORMEL
http://www.supermarketperimeter.com
Supermarket Perimeter - February 2022

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