Supermarket Perimeter - February 2022 - 40

Produce
Snacking
BY ANDY NELSON
LEAMINGTON, ONTARIO-BASED NATURE
FRESH FARMS offers a full lineup of
greenhouse vegetables for the snacking
market, said Stephanie Swatkow, the
company's marketing director.
Items include Little Snackers Cocktail
Cucumbers, Mini-Sweet Peppers and an
extensive roster of tomatoes, including
Cherry Tomatoes, Cherry On-The-Vine (Red,
Orange,and Ombré), Red Grape Tomatoes
and a Mixed Medley.
The latest addition to the Nature Fresh
snacking portfolio are greenhouse-grown
strawberries.
" Snacking is a very important category
in fresh produce, " Swatkow said. " Everyone
is looking to see how they can make
themselves healthier - finding better, smarter
ways to snack that will help boost immunity.
Parents are constantly trying to figure out
how they can sneak a few more nutritious
snacks into a lunch box. Bite sized produce
makes it a whole lot easier "
As consumers' snacking wants and needs
have evolved, so has Nature Fresh's approach
to the category, she added.
" We have become a bit more sophisticated.
The snacking tomato category allows us to
really to make an impact with flavor. This is
where seed selection and growing processes
really make an impact on flavor and texture
-and appearance. "
Nature Fresh's different snacking tomatoes
all have distinct flavors, Swatkow said. The
company's cherry tomatoes are very sweet, for
instance, and its newest tomato - the Hiiro -
is very sweet with a deep umami flavor.
In 2021, Nature Fresh swept the Greenhouse
Vegetable Awards in the category of Best Bite
Sized Tomato, winning 1st, 2nd and 3rd place
against leading North American growers. And
its new strawberry came in 2nd place in the
Sweetest Strawberry category.
After a trial run for the strawberries last
year, Nature Fresh will follow with a full
launch in the first quarter of this year. Hiiros
will also get the full launch treatment later
this year. Both products will ship under the
company's high-flavor, premium black label.
" We're very excited about sharing these
products with the world as we really do feel
they are so amazing. "
HEAD OF
THE CLASS
Many of Leamington,
Ontario-based Pure
Flavor's greenhouse
vegetable products are
perfect for snacking.
For school-related snacking
in particular, Pure Flavor
is highlighting its Uno
Bites Nano Cucumbers
this school year. The
super-small, one-bite
cucumbers are the perfect
snackable veggie for kids
to enjoy in class, at recess,
or on the bus, said Matt
Mastronardi, the company's
executive vice president.
" Parents want to pack
healthy vegetables in their
kids' lunch boxes every day
of the week, but they often
struggle to find convenient
hassle-free options, " he said.
Available in both Dry Pint and
1.75 lb packages, Uno Bites
Nano Cucumbers are so small
that kids can literally grab
them by the handful.
40 - FEBRUARY 2022
supermarketperimeter.com
All of Nature Fresh's
snacking tomatoes
have their own
unique flavors.
NATURE FRESH, PURE FLAVOR
http://www.supermarketperimeter.com
Supermarket Perimeter - February 2022

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