Supermarket Perimeter - February 2023 - 10

CROSSGENERATIONAL
IMPACT
Insights
from Cargill's 2023 Protein Trends
VALUE-ADDED MEAT IS WHERE IT'S AT
Demand for value-added meat/poultry (e.g. sliced,
diced, and shaved meats) continues to grow as the
number of consumers " frequently or sometimes "
buying has nearly doubled since 2016.
It continues to skew younger with enormous
popularity among online buyers.
POPULAR AMONG SEVERAL
CONSUMER SEGMENTS
Gen Z, Millennials, Hispanics, and Black consumers
over-index for purchasing value-added beef
products at least once a month or more often,
many driven by the desire to save time.
RETURN TO OFFICE MANDATES
MAKE AN IMPACT
As many across the country return to the office,
they are looking for convenient meals, easy to
purchase and prepare, with 73% of consumers
looking for meals ready in 30 minutes or less.
With that comes the need to save time when grocery
shopping such as purchasing fresh meat online via grocery
pickup or home delivery. However, people are most
comfortable buying familiar products such as ground beef
and chicken breasts that generally have consistent quality.
The barrier is empowering customers to become
more comfortable with purchasing muscle
beef like steaks, roasts and brisket.
There is a general lack of trust that store personnel will
pick a product that suits their needs and preferences.
In fact, there is a growing hybrid shopping occasion
evolving that involves curbside pick-up combined with
going in store to pick up fresh food including meat.
to their meat case, Harrison said, its compact design makes it
easily identifiable for consumers.
" The material used in case ready packaging can be printed with
a brand's product claims, nutritional benefits and preparation tips.
It's also easier for retailers to stock. We also know that consumers
are being intentional when shopping the meat case; they are
seeking out brands and products featuring on-pack claims that
reflect their values. "
Faster, easier and more flavorful meal solutions will rule the
meat case in the near term, Uetz said.
" Consumers became confident in the kitchen in the last few
years, and now as they resume their normal, busy routines, many
still want to cook for their families. "
Value added fresh meats offer the flavor and convenience
they're looking for, he added. Smaller cuts are great fits for kitchen
appliances like air fryers, which many consumers became more
familiar with during the pandemic.
That said, Midan is also keeping a close eye on the popularity
of value-priced larger cuts, like roasts, which continue to grow
sales. A roast, while a large purchase, can provide several meals to
inflation-conscious shoppers.
10 - FEBRUARY 2023
supermarketperimeter.com
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Supermarket Perimeter - February 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2023

Supermarket Perimeter - February 2023 - Intro
Supermarket Perimeter - February 2023 - 1
Supermarket Perimeter - February 2023 - 2
Supermarket Perimeter - February 2023 - 3
Supermarket Perimeter - February 2023 - 4
Supermarket Perimeter - February 2023 - 5
Supermarket Perimeter - February 2023 - 6
Supermarket Perimeter - February 2023 - 7
Supermarket Perimeter - February 2023 - 8
Supermarket Perimeter - February 2023 - 9
Supermarket Perimeter - February 2023 - 10
Supermarket Perimeter - February 2023 - 11
Supermarket Perimeter - February 2023 - 12
Supermarket Perimeter - February 2023 - 13
Supermarket Perimeter - February 2023 - 14
Supermarket Perimeter - February 2023 - 15
Supermarket Perimeter - February 2023 - 16
Supermarket Perimeter - February 2023 - 17
Supermarket Perimeter - February 2023 - 18
Supermarket Perimeter - February 2023 - 19
Supermarket Perimeter - February 2023 - 20
Supermarket Perimeter - February 2023 - 21
Supermarket Perimeter - February 2023 - 22
Supermarket Perimeter - February 2023 - 23
Supermarket Perimeter - February 2023 - 24
Supermarket Perimeter - February 2023 - 25
Supermarket Perimeter - February 2023 - 26
Supermarket Perimeter - February 2023 - 27
Supermarket Perimeter - February 2023 - 28
Supermarket Perimeter - February 2023 - 29
Supermarket Perimeter - February 2023 - 30
Supermarket Perimeter - February 2023 - 31
Supermarket Perimeter - February 2023 - 32
Supermarket Perimeter - February 2023 - 33
Supermarket Perimeter - February 2023 - 34
Supermarket Perimeter - February 2023 - 35
Supermarket Perimeter - February 2023 - 36
Supermarket Perimeter - February 2023 - 37
Supermarket Perimeter - February 2023 - 38
Supermarket Perimeter - February 2023 - 39
Supermarket Perimeter - February 2023 - 40
Supermarket Perimeter - February 2023 - 41
Supermarket Perimeter - February 2023 - 42
Supermarket Perimeter - February 2023 - 43
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Supermarket Perimeter - February 2023 - 45
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Supermarket Perimeter - February 2023 - 66
Supermarket Perimeter - February 2023 - 67
Supermarket Perimeter - February 2023 - 68
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