Supermarket Perimeter - February 2023 - 44

Produce: Avocodos
The California crop continues to be dominated by the hass variety,
which should continue to make up more than 90% of all fruit shipped
from the state in 2023, DeLyser said.
Lamb hass is the second largest variety by volume, and shipments of
GEM avocados should be up significantly from last year.
Consumers like to purchase both bulk avocados and bagged
avocados, DeLyser said. Other types of packages have been tried, but
none have approached the success of bags, which continue to grow.
California shippers like bags because it gives them a chance to
prominently display the fruit's origins.
" We encourage retailers and packers to prominently feature the
California avocado origin in season on avocado bags, " DeLyser said.
" This encourages purchases because nearly two-thirds of avocado
shoppers in the west (and 59% in the total US) say they would be a little
or a lot more likely to buy bagged avocados if they saw California on
the label. "
Avo audits: a valuable tool for retailers
West Pak helps its retail partners identify missed sales opportunities and
find other ways to elevate the avocado category with its " avo audits, "
which can determine whether stores are offering the right amounts of
ripe fruit, bagged options and variety of sizes (among other things).
" There are a lot of things retail buyers don't take advantage of, but
they really make a difference, " Nava said.
West Pak also offers its partners quarterly opportunities to enhance
seasonal sales, recipes, and creative content with materials and
assistance from both West Pak itself and industry associations.
" We want to get more intimate with retailers and become their
greatest resource, to really dive into their category, come up with a
strategic plan and offer a seamless experience with all of those things
under one roof.
The surge in demand for bags led West Pak to create its Party Pak, a
rotating seasonal bag that's customized and catered to each customer.
Festive seasonal packaging with themes like Healthy Happenings, Viva
We want to get more intimate
with retailers and become their
greatest resource, to really dive
into their category, come up
with a strategic plan and offer a
seamless experience with all of
those things under one roof. "
Joe Nava, West Pak
la Fiesta, Grilling Gatherings, and Holiday Goodness offers grab-and-go
convenience, with scannable recipes right on the bag, Nava said.
Educating consumers about the avocados is simultaneously a
challenge and a huge opportunity for marketers and retailers, Bazan said.
" (Education) is one of the top controllable barriers after price and
selection, " she said, citing an AFM proprietary study which found that
73% of shoppers are more likely to buy avocados if they have more
avocado knowledge. " Providing education awareness across the path to
purchase is important to provide shoppers with confidence, especially
when purchase decision is made. "
AFM has implemented various solutions to educate and drive
awareness around how to speed up or slow down ripening, as well as
tips on how to preserve avocados, Bazan said.
Another key education resource AFM has developed is Avo University,
a free online resource that educates produce personnel on how to
build their avocado product knowledge and provide strategies to drive
customer demand.
44 - FEBRUARY 2023
supermarketperimeter.com
West Pak
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Supermarket Perimeter - February 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2023

Supermarket Perimeter - February 2023 - Intro
Supermarket Perimeter - February 2023 - 1
Supermarket Perimeter - February 2023 - 2
Supermarket Perimeter - February 2023 - 3
Supermarket Perimeter - February 2023 - 4
Supermarket Perimeter - February 2023 - 5
Supermarket Perimeter - February 2023 - 6
Supermarket Perimeter - February 2023 - 7
Supermarket Perimeter - February 2023 - 8
Supermarket Perimeter - February 2023 - 9
Supermarket Perimeter - February 2023 - 10
Supermarket Perimeter - February 2023 - 11
Supermarket Perimeter - February 2023 - 12
Supermarket Perimeter - February 2023 - 13
Supermarket Perimeter - February 2023 - 14
Supermarket Perimeter - February 2023 - 15
Supermarket Perimeter - February 2023 - 16
Supermarket Perimeter - February 2023 - 17
Supermarket Perimeter - February 2023 - 18
Supermarket Perimeter - February 2023 - 19
Supermarket Perimeter - February 2023 - 20
Supermarket Perimeter - February 2023 - 21
Supermarket Perimeter - February 2023 - 22
Supermarket Perimeter - February 2023 - 23
Supermarket Perimeter - February 2023 - 24
Supermarket Perimeter - February 2023 - 25
Supermarket Perimeter - February 2023 - 26
Supermarket Perimeter - February 2023 - 27
Supermarket Perimeter - February 2023 - 28
Supermarket Perimeter - February 2023 - 29
Supermarket Perimeter - February 2023 - 30
Supermarket Perimeter - February 2023 - 31
Supermarket Perimeter - February 2023 - 32
Supermarket Perimeter - February 2023 - 33
Supermarket Perimeter - February 2023 - 34
Supermarket Perimeter - February 2023 - 35
Supermarket Perimeter - February 2023 - 36
Supermarket Perimeter - February 2023 - 37
Supermarket Perimeter - February 2023 - 38
Supermarket Perimeter - February 2023 - 39
Supermarket Perimeter - February 2023 - 40
Supermarket Perimeter - February 2023 - 41
Supermarket Perimeter - February 2023 - 42
Supermarket Perimeter - February 2023 - 43
Supermarket Perimeter - February 2023 - 44
Supermarket Perimeter - February 2023 - 45
Supermarket Perimeter - February 2023 - 46
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