Supermarket Perimeter - February 2023 - 48
Produce: Cherries
" It's a great package for fixed-weight sales of cherries and is very
automated on our packing lines, " she said.
Stemilt especially likes to encourage Top Seal to make specialty/
premium cherries stand out - organics or Skylar Raes, for instance.
Of course, bags are still the predominant way cherries are sold at
retail because they help retailers sell cherries by the pound.
From international to domestic
Vancouver, B.C.-based Oppy expects to wind down a strong Southern
Hemisphere crop in March before switching to domestic production
out of Stockton, Calif., said Jon Bailey, who leads the company's cherry
category.
California product marketed by Oppy will ship under the Katicich
Ranch and Brookside labels this spring, thanks to a partnership that
brought together the two top cherry brands to form Katco Packing.
Near the beginning of summer, Oppy expects to move its domestic
deal to The Dalles, Ore., where it will ship under the Orchard View
Cherries brand. Celebrating its 100-year anniversary, Orchard View is a
100% cherries program, Bailey said.
" Having an all-in cherry-only focus enables us to grow, ship and pack
the best quality cherries. We get one shot at it a year, so we do everything
to do ensure it's done right. Also, over 90% of what we pack, we grow
ourselves with total control over the entire production and harvest timing. "
Orchard View Cherries is also a female-owned and managed family
business, Bailey said. The company's president, Brenda Thomas " lives
and breathes cherries, " he said. Thomas is the great-granddaughter
48 - FEBRUARY 2023
descendant of Walter and Mabel Bailey, who established Orchard View
in 1923.
Like other shippers and marketers, Oppy is looking forward to a
strong bounce back from the light 2022 crop.
" Mother Nature gave the Pacific Northwest the shortest crop that
it's had in about a decade, so we're really excited to be looking toward
increased crop volume, with the potential to be doubled this year, "
Bailey said. " We're honored to have such close working relationships
with our retail partners and look forward to navigating how to best
move this year's crop together after a challenging 2022. "
When it comes to packaging, Oppy markets cherries in 1, 2, 3 and
4-pound top seal options for its retail customers, along with highgraphic
pouch bags.
Having the right pack is one key to successfully merchandising
cherries at retail. Location is another, Bailey said.
" End aisle displays seem to work best as they have the best visibility
for shoppers. In-store promotion is key as cherries are not typically on
everyone's shopping list and continue to be an impulse purchase - we
hope that consumers continue see cherries as that truly seasonal item
to treat themselves to when they see them at retail. "
In addition, while online grocery shopping has slowed down as the
US has emerged from the pandemic, it's still important for retailers to
highlight when cherries are in-season and available on their digital
platforms, Bailey said.
" Those consumers otherwise wouldn't know like they would walking
into brick and mortar. "
supermarketperimeter.com
OppyNew Africa - stock.adobe.com
Oppy's
Orchard
View brand is
celebrating its
centennial
this year.
http://www.supermarketperimeter.com
Supermarket Perimeter - February 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2023
Supermarket Perimeter - February 2023 - Intro
Supermarket Perimeter - February 2023 - 1
Supermarket Perimeter - February 2023 - 2
Supermarket Perimeter - February 2023 - 3
Supermarket Perimeter - February 2023 - 4
Supermarket Perimeter - February 2023 - 5
Supermarket Perimeter - February 2023 - 6
Supermarket Perimeter - February 2023 - 7
Supermarket Perimeter - February 2023 - 8
Supermarket Perimeter - February 2023 - 9
Supermarket Perimeter - February 2023 - 10
Supermarket Perimeter - February 2023 - 11
Supermarket Perimeter - February 2023 - 12
Supermarket Perimeter - February 2023 - 13
Supermarket Perimeter - February 2023 - 14
Supermarket Perimeter - February 2023 - 15
Supermarket Perimeter - February 2023 - 16
Supermarket Perimeter - February 2023 - 17
Supermarket Perimeter - February 2023 - 18
Supermarket Perimeter - February 2023 - 19
Supermarket Perimeter - February 2023 - 20
Supermarket Perimeter - February 2023 - 21
Supermarket Perimeter - February 2023 - 22
Supermarket Perimeter - February 2023 - 23
Supermarket Perimeter - February 2023 - 24
Supermarket Perimeter - February 2023 - 25
Supermarket Perimeter - February 2023 - 26
Supermarket Perimeter - February 2023 - 27
Supermarket Perimeter - February 2023 - 28
Supermarket Perimeter - February 2023 - 29
Supermarket Perimeter - February 2023 - 30
Supermarket Perimeter - February 2023 - 31
Supermarket Perimeter - February 2023 - 32
Supermarket Perimeter - February 2023 - 33
Supermarket Perimeter - February 2023 - 34
Supermarket Perimeter - February 2023 - 35
Supermarket Perimeter - February 2023 - 36
Supermarket Perimeter - February 2023 - 37
Supermarket Perimeter - February 2023 - 38
Supermarket Perimeter - February 2023 - 39
Supermarket Perimeter - February 2023 - 40
Supermarket Perimeter - February 2023 - 41
Supermarket Perimeter - February 2023 - 42
Supermarket Perimeter - February 2023 - 43
Supermarket Perimeter - February 2023 - 44
Supermarket Perimeter - February 2023 - 45
Supermarket Perimeter - February 2023 - 46
Supermarket Perimeter - February 2023 - 47
Supermarket Perimeter - February 2023 - 48
Supermarket Perimeter - February 2023 - 49
Supermarket Perimeter - February 2023 - 50
Supermarket Perimeter - February 2023 - 51
Supermarket Perimeter - February 2023 - 52
Supermarket Perimeter - February 2023 - 53
Supermarket Perimeter - February 2023 - 54
Supermarket Perimeter - February 2023 - 55
Supermarket Perimeter - February 2023 - 56
Supermarket Perimeter - February 2023 - 57
Supermarket Perimeter - February 2023 - 58
Supermarket Perimeter - February 2023 - 59
Supermarket Perimeter - February 2023 - 60
Supermarket Perimeter - February 2023 - 61
Supermarket Perimeter - February 2023 - 62
Supermarket Perimeter - February 2023 - 63
Supermarket Perimeter - February 2023 - 64
Supermarket Perimeter - February 2023 - 65
Supermarket Perimeter - February 2023 - 66
Supermarket Perimeter - February 2023 - 67
Supermarket Perimeter - February 2023 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
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https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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