Supermarket Perimeter - January 2022 - 31

at similar merchandising tools for 2022 to support retailers in bringing
more " wow " to the shopping experience.
One huge advantage of the Eiffel Tower stands is that they're on
wheels, making them easy to move to group products by occasion
and demonstrate product versatility that, Baker said, is so important to
customers.
" Our branding, with the flash of orange, and where we sit instore
has always been a point of difference for us, " he said. " St Pierre is the
'original' and it's truly America's favorite brioche. Our packaging is
designed to highlight our authenticity as a quality French product and
our packaging currently does that, with nods to Paris. "
St Pierre's new look helps to dial up the company's French heritage,
provide even greater on-shelf stand-out and cement its position as
category leader, Baker said. In 2022, the company will look at new
formats for its stand-out merchandising to further supports retailers in
cross-merchandising its products.
A key part for St Pierre in communicating its brand message and
generating impulse sales is by positioning the brand as a " lifestyle. "
" We like to say St Pierre is a 'taste of Paris' with every bite, and that St
Pierre is more than just food on your plate - it's the experience it brings.
As such, we branch out with merchandising, to create more than you
might expect from a bakery business. "
As an example, last year St Pierre launched its Sales Enablement
Platform for US retailers, an online hub so that every
retailer or broker who partners with the company has
access to tools that will maximize sales.
From customer insights to branded merchandise
and everything in between, the platform is a best
practices toolkit engineered to capitalize on
growing shopper appetite and ensure retailers
get the most out of the St Pierre brand USPs,
Baker said.
" Savvy retailers will monitor where
growth is coming from and use
that knowledge to drive impulse
purchasing, " he said. " Nielsen data
to the end of November shows that
ambient croissants are in growth, up
17% year on year. Ambient waffles,
meanwhile, are up 129% year
on year. "
Retailers can maximize impulse
purchases by reviewing what's
popular with shoppers - especially
ahead of key holidays - and entice
shoppers with pre-prepared
party platters, or sharing platters
grouped by meal occasion,
he added.
That helps take stores from a
functional visit to an experience
and that's the most effective way to
increase basket spend and impulse
purchase.
supermarketperimeter.com
Grab-and-go from Pillsbury
New from Minneapolis-based Pillsbury are SingleServe
Brownies and Bars that are perfect for graband-go
impulse sales.
Predominantly targeted at the foodservice channel,
the company says the products are also a great
fit for retail, and as a convenient, premium, single-serve
product with food safety bona fides (treats
are individually wrapped), they're perfect for today's
post-pandemic instore bakery shopper.
The products are " the newest way to offer
premium indulgence anytime, anywhere, " according
to Pillsbury. " These decadent treats are low labor,
require minimal handling for increased safety, and
have the Pillsbury quality you can count on. "
The single-serve brownies come in Molten
Chocolate Ganache and Molten Caramel.
" Serve as is or add your own creative touches with
whipped cream, fruit, or any topping of your choice, "
according to Pillsbury. " Molten centers stay gooey
and delicious without heating-or product can be
served warm for extra indulgence. "
In addition, craft liners offer ease and a " made in
house " appearance.
The new Individually Wrapped Triple Layer Bars
come in Cookie Caramel Brownie and S'mores.
Three decadent layers create visual appeal and
craveability to drive impulse sales, and the provide
labor-free ease across any service model, according
to Pillsbury.
JANUARY 2022 - 31
LIGHTFIELD STUDIOS, SERGI FIGURNYI, STOCK.ADOBE.COM, ST.PIERRE, PILSBURY
http://www.supermarketperimeter.com
Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022
