Supermarket Perimeter - January 2022 - 34

Deli: Charcuterie
Certified Salumiere
Those ready to become a subject
Made from 100% premium whole cuts of pork and California red
wine, consumers can choose from a sampler and tasting board with
six different salames in different shapes, sizes and thicknesses. These
include Hot Sopressata, Sopressata, Prosciutto, a Charcuterie Sampler
and a Charcuterie Trio of Italian Dry Salame, Pepper Salame and
Calabrese Salame. Its packaging also includes educational tips such as
how to buy the right cheeses and beer and wine for the pairings.
Veroni USA, Logan, N.J., was born as a small provincial salami shop in
1925 in the heart of Emilia-Romagna in northeast Italy by five brothers.
The business is guided by a mission of good food, respect for tradition,
passion for quality and attention to new food and nutrition trends.
In 2016, Veroni was the first Italian company to import 100% made-inItaly
salami to the United States. Now in its fourth generation, Veroni's
lineup features Salame Milano, Salame di Parma, Salame Calabrese
and Truffle Salame. Its Enjoy AperiTime trays feature compartments
for sharing, while a 2-oz protein Snack line offers combinations of
mild or spicy Italian salame with provolone cheese, dried apricots or
cranberries and breadsticks, perfect for break time or " merenda. "
Draw of fresh and convenient
One key to charcuterie adoption will be introducing the next generation
of charcuterie lovers to products through smaller-sized packages that
are wallet-conscious but still deliver in premium quality and taste,
Depke predicted. With so many possible variables, it is important that
delis offer a variety of sizes couched in a mindset that purchases could
be made for a day or for a week.
With the abrupt end of sampling due to the pandemic, Volpi found
innovative ways to get in front of new shoppers without physically
sampling product with some creative alternatives through omnichannel
strategies to drive adoption. Depke shared that some retailers are
re-instating their sampling programs while others are capitalizing on a
" hidden treasure " mindset.
" Fresh departments are a huge draw, " Richard said. " Instore should
showcase these departments, especially because it can be difficult
to promote fresh online to make the department a true destination.
Supermarkets are the perfect place for education and charcuterie could
become a key component of instore education. "
matter expert in the sale and handling
of charcuterie production can check out
IDDBA's Charcuterie Professional Certification:
Salumiere, (Certified Salumiere).
In the course, students learn the origins of charcuterie,
how to build a charcuterie board with the right balance
of meats and cheeses, textures and flavors, and how
to use charcuterie as a growth engine for the total
market. The next proctored exam will be held in
conjunction with the IDDBA show in June.
Registration opens mid-January 2022.
Richard also points out that retailers cannot overcommunicate
about protein as it continues to be a strong selling point. He suggests
retailers call this attribute out on labels and signage because people are
seeking it out.
Ongoing trends of social snacking and home entertainment have also
triggered a rise in demand for pre-cut, pre-sliced charcuterie and cheese
snacks that are ready to snack or serve as soon as they are purchased
at the grocery store, according to Rebecca Casey, senior vice president,
strategy and marketing, TC Transcontinental Packaging, Chicago.
Because of these trends, TC Transcontinental Packaging is prioritizing
sustainable solutions designed to benefit the consumer and the
environment. With freshness being a major consideration, packaging
must have sufficient barriers to protect the product from oxygen and
moisture, making seal integrity another important factor.
Packaging with a hermetic seal can help ensure the product is
preserved and protected to minimize food waste. Peel/reseal lidding or
closures allow for easy opening and resealing for future use. Easy-open
features such as zippers, front pocket zippers and peel/reseal also offer
frustration-free, easy access while maintaining product integrity.
" In charcuterie, packaging can be manipulated to be functional, "
Casey explained. " Using a semi-rigid tray that can then be used as a
serving platter will cater to the consumer that's looking for convenience
and who is wanting to use a charcuterie platter as a social snack. "
Columbus Craft
Meats' charcuterie
portfolio features trays
and grab-and-go,
pre-sliced options.
Charcuterie + deli
With demand for charcuterie on the rise, the instore deli is well
positioned to build upon its already stable foundation of transparency
and trust. Perceived as a cheaper alternative to restaurants, the instore
deli offers consumers a mix of price points and premium, high-value
attributes with foods designed for easy assembly at home. Earmarked
by endless variety, charcuterie is a vehicle that can provide retailers
opportunities to capitalize on a growing number of trends that are
driving consumers to purchase.
" Charcuterie is in an exciting place, " Inada said. " When you consider
its growth over the last five years, you see how education has helped
charcuterie grow so quickly. Users and retailers can help continue this
trend by applying quality and transparency around the products and
the people producing the products and by offering consumers tools to
let their creativity flourish. "
34 - JANUARY 2022
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Supermarket Perimeter - January 2022

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