Supermarket Perimeter - January 2022 - 65

INSIDER
PACKAGING
Tamper-evident
OPERATIONS
Adding spice
SHELF LIFE
EXTENSION
by Andy Nelson
THE PANDEMIC and the supply
chain headaches that followed
have provided a painful reminder
of how important it is for many
consumer goods to be delivered
intact, on time.
This is particularly true for
the perishable foods industry.
Fortunately, innovative
companies are working harder
than ever to bring shelf lifeextending
technologies to a wide
variety of products shipped to
and prepared in commissaries,
central kitchens and grocery
retailers nationwide.
Goleta, Calif.-based Apeel's
shelf life extending technology is
currently used on fresh apples,
avocados, mangoes, cucumbers,
limes/lemons, mandarins sold
in the stores of 40 retail chains
around the world. US retailers
currently using Apeel include
Kroger, Cub Foods, Harps and
Wakefern.
Jim Smits, the company's
vice president of retail advisory,
said Apeel technology can be
integrated into a myriad of
touchpoints along the supply
chain network, which might
include commissaries, central
kitchens and other offsite facilities
looking to provide " triple bottom
line benefit " to grocers and other
downstream customers.
The pandemic made it clearer
than ever the important role that
companies like Apeel play in
ensuring the perishable supply
chain functions as it should. The
current food system, Smit said,
is calibrated so closely to past
supply and demand expectations
and the exact perishability
of fresh produce, that when
the system is stretched, the
system breaks.
" COVID-19 caused major
disruptions in the fresh food
supply chain leading to a rise in
supermarketperimeter.com
JANUARY 2022 - 65
food waste and economic losses
for food businesses around the
world and has reinforced our
founding mission and the need
to safeguard our precious food
supply. "
Companies like Apeel increase
the resilience of the fresh food
supply chain by enabling longer
lasting produce and operational
flexibility. Smits said the demand
for Apeel's solutions have been
in high demand since the shift
in the environment as a result of
COVID-19.
" When farmers, retailers, and
consumers have more time with
fresh produce, it means food
businesses can be more flexible
with their changing operations
and dramatically less waste at
every stage of the supply chain.
Additionally, as consumer food
buying behaviors shift, Apeel
produce has been a preferred
choice because there's more time
to enjoy it and less likelihood of it
going to waste. "
Smits said the company has
seen many behaviors adopted
during the pandemic persist,
such as online grocery shopping
and less frequent shopping trips.
As shoppers are demanding
healthier, sustainable and more
convenient food, Apeel, he said,
APEEL

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Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022

Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
Supermarket Perimeter - January 2022 - 4
Supermarket Perimeter - January 2022 - 5
Supermarket Perimeter - January 2022 - 6
Supermarket Perimeter - January 2022 - 7
Supermarket Perimeter - January 2022 - 8
Supermarket Perimeter - January 2022 - 9
Supermarket Perimeter - January 2022 - 10
Supermarket Perimeter - January 2022 - 11
Supermarket Perimeter - January 2022 - 12
Supermarket Perimeter - January 2022 - 13
Supermarket Perimeter - January 2022 - 14
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Supermarket Perimeter - January 2022 - 16
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