Supermarket Perimeter - January 2023 - 18

Bakery
Muffins
By Jennifer Barnett Fox
AFTER A NUMBER OF BANNER YEARS, the bakery category continues to show
strength and resiliency. In perimeter bakery, full-size muffins account for 81% of
dollar growth in both dollars and units, according to IRI International, Chicago,
with mini muffins showing a strong rate of growth. Perimeter bakery is thriving in
units driven by breads and morning bakery.
Within the category, the fastest growing product attributes center around betterfor-you
(non-GMO, vegan, all-natural and protein), according to IRI.
Although center store outperformed during the pandemic, it is now being
impacted by inflation more than the perimeter, according to Melissa Altobelli,
principal, strategic solutions group, IRI. Eating a muffin at home for breakfast,
versus grabbing a muffin at a coffee shop or café, can be an inflation fighter for
consumers versus the cost of eating out.
" Inflationary pressures also continue to influence consumer behaviors, finding
consumers looking for sales and deals and cutting back on non-essentials as the
top behavior changes, " she continued. " Understanding who and what is driving
consumers to morning bakery will help unlock long-term growth and also set
retailers apart. "
Time and labor
Although consumers are looking for
premium experiences at home, it can
be difficult to keep up with consumer
GLOBAL
TRENDS
Technology
transformation
Technology has forever
changed the consumer
eating experience,
transforming how
we choose, receive
and consume food.
Experience exploration
Consumers seek
foods that not
only enhance their
nostalgic memories but
incorporate fresh and
new flavor experiences
from other cultures.
Daily delights
Tied to the growing
importance of mental
wellness, consumers are
finding ways to bring
moments of joy into
their daily routine with
smaller-sized, highquality
sweet treats.
Mindfulness matters
Acutely aware of how
their choices affect
their personal health,
their community
and their planet,
consumers are looking
for authenticity and
want to make a positive
impact on the world.
Source: Dawn FoodsIrtum intiferis orum,
18 - JANUARY 2023
supermarketperimeter.com
Mini options
continue to be
a huge trend for
instore bakeries.
LIGHTFIELD STUDIOS, barkstudio - stock.adobe.com; Hollis Conway - Dawn

http://www.supermarketperimeter.com

Supermarket Perimeter - January 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2023

Supermarket Perimeter - January 2023 - Intro
Supermarket Perimeter - January 2023 - 1
Supermarket Perimeter - January 2023 - 2
Supermarket Perimeter - January 2023 - 3
Supermarket Perimeter - January 2023 - 4
Supermarket Perimeter - January 2023 - 5
Supermarket Perimeter - January 2023 - 6
Supermarket Perimeter - January 2023 - 7
Supermarket Perimeter - January 2023 - 8
Supermarket Perimeter - January 2023 - 9
Supermarket Perimeter - January 2023 - 10
Supermarket Perimeter - January 2023 - 11
Supermarket Perimeter - January 2023 - 12
Supermarket Perimeter - January 2023 - 13
Supermarket Perimeter - January 2023 - 14
Supermarket Perimeter - January 2023 - 15
Supermarket Perimeter - January 2023 - 16
Supermarket Perimeter - January 2023 - 17
Supermarket Perimeter - January 2023 - 18
Supermarket Perimeter - January 2023 - 19
Supermarket Perimeter - January 2023 - 20
Supermarket Perimeter - January 2023 - 21
Supermarket Perimeter - January 2023 - 22
Supermarket Perimeter - January 2023 - 23
Supermarket Perimeter - January 2023 - 24
Supermarket Perimeter - January 2023 - 25
Supermarket Perimeter - January 2023 - 26
Supermarket Perimeter - January 2023 - 27
Supermarket Perimeter - January 2023 - 28
Supermarket Perimeter - January 2023 - 29
Supermarket Perimeter - January 2023 - 30
Supermarket Perimeter - January 2023 - 31
Supermarket Perimeter - January 2023 - 32
Supermarket Perimeter - January 2023 - 33
Supermarket Perimeter - January 2023 - 34
Supermarket Perimeter - January 2023 - 35
Supermarket Perimeter - January 2023 - 36
Supermarket Perimeter - January 2023 - 37
Supermarket Perimeter - January 2023 - 38
Supermarket Perimeter - January 2023 - 39
Supermarket Perimeter - January 2023 - 40
Supermarket Perimeter - January 2023 - 41
Supermarket Perimeter - January 2023 - 42
Supermarket Perimeter - January 2023 - 43
Supermarket Perimeter - January 2023 - 44
Supermarket Perimeter - January 2023 - 45
Supermarket Perimeter - January 2023 - 46
Supermarket Perimeter - January 2023 - 47
Supermarket Perimeter - January 2023 - 48
Supermarket Perimeter - January 2023 - 49
Supermarket Perimeter - January 2023 - 50
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Supermarket Perimeter - January 2023 - 55
Supermarket Perimeter - January 2023 - 56
Supermarket Perimeter - January 2023 - 57
Supermarket Perimeter - January 2023 - 58
Supermarket Perimeter - January 2023 - 59
Supermarket Perimeter - January 2023 - 60
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