Supermarket Perimeter - January 2023 - 51
Seafood: Salmon
Future growth
While retailers and analysts are bullish on fresh salmon sales this year,
they also recognize that inflation may impact growth. Still, retailers can
continue to grow sales by upping the fish's presence in the deli case
and strengthening marketing around salmon's health and sustainability
properties.
" Salmon [prices] have gone up throughout the year, as we have seen
inflation progress this entire year across all food categories. We expect
this to continue as suppliers and producers all over are seeing their
costs go up for production/distribution and so they have to pass that
cost along to customers, " Paone said.
After strong 2022 sales, executives at sustainable Norwegian farmed
salmon company Kvarøy Arctic expect continued strong demand for its
fresh salmon.
" In 2023, sales will grow in spite of higher cost due to the fact that the
market has grown to love this fish and the nutritional benefits that come
from it, " said Jennifer Bushman, chief marketing officer for Kvarøy.
While Boomers continue to look for attributes such as Omega
3 content, younger generations are attracted to Kvarøy " due to its
connection to provenance, storytelling, sustainability commitment,
innovations and environmentally positive practices, " Bushman said.
For example, Kvarøy's surveys show that the supplier's moving away
from Styrofoam to a 100% recyclable box has resonated with millennial
customers.
Salmon is increasingly
the protein of choice
for health-minded
consumers.
" Salmon has been a powerhouse for many years running, which
means the bar is getting higher and higher for continued growth. In the
midst of incredible pressure on income, we've seen inflation take a bite
out of the rest of seafood sales while salmon was able to maintain and
even show some modest growth during certain months, " Roerink noted.
While it's hard to say if there is a consumption " ceiling " for salmon,
Roerink is " optimistic for continued growth. "
Still, she believes that additional salmon options could be added to
deli departments to enhance future growth.
" In every deli survey I do, shoppers talk about wanting more protein
variety besides chicken, chicken, chicken. Salmon makes for a great
health-focused option, with a high like-factor among many shoppers. "
Plus, salmon is a " very versatile option " that can be added to salads,
pastas, and other dishes, she added.
" Versatility in menu applications is a huge win in today's deli and
restaurant environment as many operators seek to limit the number of
ingredients while still offering menu options. That's where salmon can
shine. "
800-882-5104
bollin.com
Toledo, Ohio
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Supermarket Perimeter - January 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - January 2023
Supermarket Perimeter - January 2023 - Intro
Supermarket Perimeter - January 2023 - 1
Supermarket Perimeter - January 2023 - 2
Supermarket Perimeter - January 2023 - 3
Supermarket Perimeter - January 2023 - 4
Supermarket Perimeter - January 2023 - 5
Supermarket Perimeter - January 2023 - 6
Supermarket Perimeter - January 2023 - 7
Supermarket Perimeter - January 2023 - 8
Supermarket Perimeter - January 2023 - 9
Supermarket Perimeter - January 2023 - 10
Supermarket Perimeter - January 2023 - 11
Supermarket Perimeter - January 2023 - 12
Supermarket Perimeter - January 2023 - 13
Supermarket Perimeter - January 2023 - 14
Supermarket Perimeter - January 2023 - 15
Supermarket Perimeter - January 2023 - 16
Supermarket Perimeter - January 2023 - 17
Supermarket Perimeter - January 2023 - 18
Supermarket Perimeter - January 2023 - 19
Supermarket Perimeter - January 2023 - 20
Supermarket Perimeter - January 2023 - 21
Supermarket Perimeter - January 2023 - 22
Supermarket Perimeter - January 2023 - 23
Supermarket Perimeter - January 2023 - 24
Supermarket Perimeter - January 2023 - 25
Supermarket Perimeter - January 2023 - 26
Supermarket Perimeter - January 2023 - 27
Supermarket Perimeter - January 2023 - 28
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Supermarket Perimeter - January 2023 - 33
Supermarket Perimeter - January 2023 - 34
Supermarket Perimeter - January 2023 - 35
Supermarket Perimeter - January 2023 - 36
Supermarket Perimeter - January 2023 - 37
Supermarket Perimeter - January 2023 - 38
Supermarket Perimeter - January 2023 - 39
Supermarket Perimeter - January 2023 - 40
Supermarket Perimeter - January 2023 - 41
Supermarket Perimeter - January 2023 - 42
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