Supermarket Perimeter - July 2021 - 54

Seafood
MERCHANDISING
BY ANDY NELSON
SALES OF SEAFOOD in the supermarket perimeter surged during the
pandemic, and retailers and their supplier partners are revving up their
merchandising plans to ensure that that momentum keeps going.
Twinsburg, Ohio-based Siffron has an extensive selection of solutions that
are used in grocery seafood departments.
Some of the most popular, said Robb Northrup, the company's director
of marketing and communications, are stainless-steel pans, which are often
merchandised directly on ice to help maintain proper temperatures.
And for the value-minded retailer, one of Siffron's newer products,
Metallamine display pans, provide the upscale look of stainless-steel pans
without the price of stainless steel, Northrup said.
Metallamine pans are made from melamine, which is also much lighter
and easier to handle than stainless-steel.
Siffron's seafood merchandising roster also includes risers, which are
utilized to increase visibility of seafood and include dividers for organizing
products.
The company's Mega Bar peg hook system, meanwhile, is commonly
used for self-serve areas with pouched product. Siffron also makes behindthe-case
equipment for effective service case operations - things like ice
shovels, fish scalers, lobster rakes and food storage containers.
Grocers are looking for more creative ways to display a growing selection
of products within the same amount of space, Northrup said.
Siffron designs its seafood merchandising equipment with that in mind.
Siffron display pans now come standard with dividers to allow multiple
products to be displayed in the same column of pans.
Siffron has even designed shelving units with built-in LEDs to highlight
additional tiers of products above the display case deck itself.
" We've elevated products for customer visibility but also focused on
reducing the labor required to maintain the display cases, " Northrup said.
" For example, we have a new stainless-steel riser that not only limits the
amount of ice required for employees to load daily but can also be removed
for ease of cleaning and sanitation. "
An increased awareness of surface cleaning has also led to elimination
of messy case liners, which have traditionally been a staple of the Siffron
product line.
Displays are now built to fit perfectly into each manufacturer's case with
dividing systems that separate product instead of relying on non-skid liners
to hold displays or hide imperfections in the case surfaces, Northrup said.
In addition to Siffron's wide variety of products for seafood merchandising,
the company also provides custom solutions to meet the specific needs of its
customers, Northrup said.
" Whether the equipment needs to be designed to meet NSF certification
standards or sized perfectly to fit into a specific service case, we can build
54 - JULY 2021
supermarketperimeter.com
ANDRIY BLOKHIN - STOCK.ADOBE.COM
http://www.supermarketperimeter.com
Supermarket Perimeter - July 2021

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