Supermarket Perimeter - July 2021 - 57

Additional trends from the report
Trends report highlights seafood merchandising
The Alaskan industry isn't the only place-specific trade group
to take a close look at trends and how they can inform retailers'
merchandising decisions.
The Norwegian Seafood Council's new report, Seafood Trends,
documents how COVID changed the industry and what that
means going forward.
" We have written this report because we want to be at the
forefront - and we want to put the spotlight on the trends that we
believe are important for the seafood industry in the years ahead, "
said Tom-Jørgen Gangsø, director of the council's Market Insight
and Market Access Department.
One trend spotlighted in the report is online buying, which
has become more and more important for the seafood industry,
said Anne-Kristine Øen, the council's US director. The trend is
particularly strong among US consumers, she said.
According to the council's research, e-commerce accounts for
nearly 28% of grocery sales globally and has put e-commerce two
years ahead of previous growth forecasts.
" Hopefully, this knowledge can be used to develop products,
explore new sales channels and give us insight into the type
of communication that is important and relevant for seafood
consumers both globally and domestically in the United States, "
Øen said.
Sustainability -Research indicates there is a general
threshold of quality consumers expect. The council knows
that foods from certain regions are perceived as safer than
others. The Scientific Committee for Food Safety conducts
regular risk assessments, while the Norwegian Food Safety
Authority introduces new measures and guidelines to guarantee
Norwegian seafood is always safe and enjoyable to eat.
Convenience - Consumers expect products and shopping to
be simple, affordable and time-saving. There has been increased
demand for value-added products that help consumers cook
delicious, nutrition meals without the hassle of seasoning the
seafood themselves. In the United States, Mintel research
noted that 78%of their survey respondents noted that fish is an
easy-to-cook meal.
Transparency - Consumers want more information on
how their food is produced. According to a study from Food
Insight, more than half of the survey respondents in the United
States said that knowing where their food comes from is highly
important to them.
Health and wellness - There is a greater focus on what is
healthy. Food Dive reported that ADM's OutsideVoice research
portal indicated that 77% of US consumers want to do more to
stay healthy in the future.
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Supermarket Perimeter - July 2021

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