Supermarket Perimeter - July 2021 - 6

the
WIRE
Giant debuts local
produce boxes for
online shoppers
Landover, Md.-based.
Giant Food has launched
Local Produce Boxes,
featuring locally sourced,
in-season produce
online through Giant
Delivers. Available
throughout the summer
without a subscription
or commitment, the
boxes retail for $20 and
will contain six or more
unique items from local
farms in Maryland,
Virginia and Delaware.
Items will vary weekly
depending on farm
harvests and what is
in season. Customers
can view local produce
seasonality in a calendar
on GiantFood.com. Over
20 farms are participating
and include Fifer
Orchards and Vincent
Farms of Delaware,
Miller Farms, Houser
Produce Farm, Calloway
Bros and Shlagel Farms
of Maryland and Kirby
Farms of Virginia.
" At Giant, we know our
customers appreciate
fresh and seasonal
produce when they are
in-store or ordering
online just as much
as we do, " said Gregg
Dorazio, director
of e-commerce at
Giant Food. " We look
forward to bringing
these specially curated
Local Produce Boxes
featuring summer's
tastiest produce to our
customers. "
The launch of Giant's
Local Produce Boxes is
one of the many ways
Giant is furthering its
commitment to increase
food traceability and
transparency and make
healthy, locally sourced
foods accessible for
customers. These boxes
are part of Giant's 2021
goal to work with 20 new
farms in Maryland and 70
new farms in Virginia.
Cargill survey finds
72% eat chocolate
to lift mood
A new survey from
Cargill reaffirms
chocolate's nearuniversal
appeal. The
The adage that
'everyone loves chocolate'
really is true - less than
3% of consumers report
avoiding chocolate. "
Gretchen Hadden, Cargill
company's ChocoLogic
research reveals
consumers' preferences,
motivations and attitudes
toward the decadent
ingredient, which they
view as a reward, mood
lifter, energy booster and
the secret to surviving a
tough day.
Conducted in February
2021, the survey
gathered responses from
more than 600 primary
US grocery shoppers,
finding that chocolate
flavors are their go-to
choice. Across the food
and beverage categories
included in the survey,
respondents admit
they choose chocolateflavored
options at least
half the time.
" The adage that
'everyone loves
chocolate' really is
true - less than 3%
of consumers report
avoiding chocolate, "
says Gretchen Hadden,
marketing lead for
Cargill's North American
cocoa and chocolate
business. " However,
while chocolate may be
the world's most beloved
ingredient, our research
suggests consumers
6 - JULY 2021
supermarketperimeter.com
have strong opinions
on what they like - and
don't like - about this
timeless indulgence. "
Some of the survey's
top findings include:
* Three in four view
chocolate as a way to
reward oneself
* Seven in ten (72%)
agree that chocolate
lifts their mood, while
59% say it boosts
their energy
* More than half (52%)
of Americans find
chocolate gets them
through a tough day
* Nearly seven in ten
associate chocolate
with health benefits
* 52% of consumers
choose dark chocolate
it because they believe
" it's healthier "
* 71% notice when
chocolate has a grainy,
coarse texture
* Nearly one in four
shoppers perceive
chocolate that
denotes its cocoa
bean origin country as
higher quality
* The most sought claim
across all categories
was " made with real
chocolate, " a factor
84% of shoppers said
GIANT, INVAFRESH
http://www.GiantFood.com http://www.supermarketperimeter.com
Supermarket Perimeter - July 2021

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