Supermarket Perimeter - July 2022 - 45

Seafood
GRILLING,
BOILS and
BAKES
BY CHRISTINE BLANK
DESPITE A DROP IN FRESH SEAFOOD SALES DUE TO INFLATION IN
RECENT MONTHS, grocers are banking on shoppers' love for grilling,
boils and bakes to boost seafood sales this summer.
Grilling is a huge seafood sales opportunity, as people grill 9.2 times
per month on average during grilling season, according to the National
Cattleman's Beef Association. In addition, 71% of consumers plan to
grill or cook meals outdoor as much or more this summer versus last,
according to IRI.
" It is very important for seafood to get in on grilling, " said 210
Analytics Principal Anne-Marie Roerink, since it is traditionally very
meat-centered. " The thing about special occasions and meals - which
grilling is very much part of - is that people are willing to splurge a little
more. They're a little more willing to make that purchase that is more
expensive than they had planned or would normally pay for, because
that's the food they want to serve to their guests. "
Wild California, Copper River, and Alaskan salmon is hot for
promotions starting in May and running throughout the summer, while
supermarkets are featuring a multitude of other fish and shellfish for
summer gatherings.
Salmon prices a concern
Higher prices on farmed and wild salmon this year could impact
summer salmon sales, but the fish is still in high demand.
At the start of this year's Copper River salmon season in May,
customers were shelling out record amounts - around $200 for whole
sockeye - for the fish in pre-orders, per My Northwest.
Chilean farmed salmon prices have also risen steadily since earlier
this year, impacting grocers' sales of the fish.
" It's very challenging [for wild and farmed salmon]. The costs are
so high, " said Denise Englade, director of seafood for Rouses Markets
in Shriver, La. " Chilean salmon retail is what wild salmon used to be. "
However, the regional chain " still tries to work with our suppliers to
negotiate a quarterly best price and promote it. "
Instead of being first to market at the start of the Copper River reason,
" when it settles, we play in the market, " Englade said.
Rouses utilizes social media so it can react more quickly on wild
pricing than for print circulars.
" It seems to be working well for us, and allows us to be able to react
to situations. In the paper ad, you have got to be so careful so are not
supermarketperimeter.com
JULY 2022 - 45
ROUSES

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Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
Supermarket Perimeter - July 2022 - 10
Supermarket Perimeter - July 2022 - 11
Supermarket Perimeter - July 2022 - 12
Supermarket Perimeter - July 2022 - 13
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Supermarket Perimeter - July 2022 - 16
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Supermarket Perimeter - July 2022 - 18
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