Supermarket Perimeter - June 2021 - 14

forward
Fresh
Make instore deli a focus of your store's strategy
BY ERIC RICHARD
2020
WHAT DOES THE
FUTURE HOLD FOR
THE CATEGORY?
While this pandemic has proved
difficult to make predictions
from month to month - let
alone years into the future - we
can make general predictions
based on what we have observed
over the last half of 2020 and
into 2021.
14 - JUNE 2021
was a year of change, albeit unplanned and unwanted. Change
in how we interact with each other. Change in how we work.
Change in how our children are taught. Change in how
consumers shop. And change in how customers eat.
While some of these changes will be temporary (and in some instances, we have already
reverted to pre-pandemic behaviors), others will be slower to return to pre-pandemic norms, if at
all. According to Upwork, a freelancing platform, 27% of Americans will continue to work remotely
in 2021. That's a sizeable percentage, and one that will continue to impact consumers' eating and
food-shopping habits.
The role of e-commerce. While
it most likely will not remain at
the same usage levels as during
the pandemic, e-commerce
options (pick-up or delivery) may
continue to be a part of some
consumers' weekly grocery shopping
routine. Besides the center-store
dry staples, these orders
will most likely include products
from the instore deli. As the
dynamics behind online shopping
platforms continue to expand, it
has become vital that most, if not
all, products currently offered in
the physical instore deli department
can also be purchased
online. Additionally, customization,
such as the amount of the
product the consumer wants and
how thick/thin he or she wants
it sliced, are also potential points
of differentiations to continue to
drive deli traffic online.
Sampling reimagined. It's
too soon to gauge consumers'
comfort level and shopping habits
supermarketperimeter.com
once instore mask mandates
are lifted. Since the pandemic
began, instore sampling came to
a complete stop. While instore
sampling will most likely return,
it may come with new safety
precautions, such as eliminating
self-serve stations and trays;
offering individually-wrapped
or -packaged samples, for
those consumers who remain
cautious in taking samples
from a community station or
tray; or including unsolicited,

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Supermarket Perimeter - June 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2021

Supermarket Perimeter - June 2021 - Intro
Supermarket Perimeter - June 2021 - 1
Supermarket Perimeter - June 2021 - 2
Supermarket Perimeter - June 2021 - 3
Supermarket Perimeter - June 2021 - 4
Supermarket Perimeter - June 2021 - 5
Supermarket Perimeter - June 2021 - 6
Supermarket Perimeter - June 2021 - 7
Supermarket Perimeter - June 2021 - 8
Supermarket Perimeter - June 2021 - 9
Supermarket Perimeter - June 2021 - 10
Supermarket Perimeter - June 2021 - 11
Supermarket Perimeter - June 2021 - 12
Supermarket Perimeter - June 2021 - 13
Supermarket Perimeter - June 2021 - 14
Supermarket Perimeter - June 2021 - 15
Supermarket Perimeter - June 2021 - 16
Supermarket Perimeter - June 2021 - 17
Supermarket Perimeter - June 2021 - 18
Supermarket Perimeter - June 2021 - 19
Supermarket Perimeter - June 2021 - 20
Supermarket Perimeter - June 2021 - 21
Supermarket Perimeter - June 2021 - 22
Supermarket Perimeter - June 2021 - 23
Supermarket Perimeter - June 2021 - 24
Supermarket Perimeter - June 2021 - 25
Supermarket Perimeter - June 2021 - 26
Supermarket Perimeter - June 2021 - 27
Supermarket Perimeter - June 2021 - 28
Supermarket Perimeter - June 2021 - 29
Supermarket Perimeter - June 2021 - 30
Supermarket Perimeter - June 2021 - 31
Supermarket Perimeter - June 2021 - 32
Supermarket Perimeter - June 2021 - 33
Supermarket Perimeter - June 2021 - 34
Supermarket Perimeter - June 2021 - 35
Supermarket Perimeter - June 2021 - 36
Supermarket Perimeter - June 2021 - 37
Supermarket Perimeter - June 2021 - 38
Supermarket Perimeter - June 2021 - 39
Supermarket Perimeter - June 2021 - 40
Supermarket Perimeter - June 2021 - 41
Supermarket Perimeter - June 2021 - 42
Supermarket Perimeter - June 2021 - 43
Supermarket Perimeter - June 2021 - 44
Supermarket Perimeter - June 2021 - 45
Supermarket Perimeter - June 2021 - 46
Supermarket Perimeter - June 2021 - 47
Supermarket Perimeter - June 2021 - 48
Supermarket Perimeter - June 2021 - 49
Supermarket Perimeter - June 2021 - 50
Supermarket Perimeter - June 2021 - 51
Supermarket Perimeter - June 2021 - 52
Supermarket Perimeter - June 2021 - 53
Supermarket Perimeter - June 2021 - 54
Supermarket Perimeter - June 2021 - 55
Supermarket Perimeter - June 2021 - 56
Supermarket Perimeter - June 2021 - 57
Supermarket Perimeter - June 2021 - 58
Supermarket Perimeter - June 2021 - 59
Supermarket Perimeter - June 2021 - 60
Supermarket Perimeter - June 2021 - 61
Supermarket Perimeter - June 2021 - 62
Supermarket Perimeter - June 2021 - 63
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Supermarket Perimeter - June 2021 - 66
Supermarket Perimeter - June 2021 - 67
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Supermarket Perimeter - June 2021 - 71
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Supermarket Perimeter - June 2021 - 74
Supermarket Perimeter - June 2021 - 75
Supermarket Perimeter - June 2021 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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