Supermarket Perimeter - June 2021 - 35

Deli: Flatbreads and crackers
Real Food from the Ground Up adds purple
carrots to plant-based cracker lineup
The newest product from a leading plantbased
snack maker is a premium carrotbased
cracker sold in grocery delis and
prepared foods sections.
Fairfield, NJ-based Real Food from
the Ground Up's Purple Carrot Crackers
began shipping to Whole Foods Market
and other retailers in May.
Purple Carrot is the newest veggie to
the Real Food lineup and one that has
been growing roots for a while. Just as
crunchy and tasty as the orange version,
it's made with real purple carrot.
The crackers are Vegan, Non-GMO
and Gluten Free Certified. The purple
squares are baked into light and crispy
crackers that consumers can feel good
about eating, according to the company.
Flavors in the line include sea salt and
ranch. A four-ounce box retails for a
suggested $3.99.
" We're excited about Purple Carrot
joining Cauliflower and Butternut Squash
vegetable bases for our growing snack
brand, " said Deb Holt, Real Food's chief
marketing officer. " We love being able
to offer plant-based versions of classic
snacks and our Purple Carrot Crackers, a
nod to the original orange squares, are as
good as they look. "
Real Food from the Ground Up has
been giving classic snacks a plant-based
twist since its launch in 2018. The
brand's lineup includes Cauliflowerbased
versions of Crackers, Pretzels,
Tortilla Chips, Stalks (puffed snacks), and
most recently with Chips and Snacking
Crackers.
In 2019 the company expanded with
Butternut Squash-Based Crackers,
Pretzels, Tortilla Chips and Stalks.
®
Racks . . . Generate
R.O.I.
Not
not Trash!
© 2021 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
Covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922; 5,503,087; 5,628,522; 5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757; 6,974,042; 7,419,063; 9,440,667; D480,528; D481,513. Other U.S. & foreign patents pending.
(845) 331-2111 * professionalseriesequipment.com * zframerack.com
JUNE 2021 - 35
supermarketperimeter.com
REAL FOOD FROM THE GROUND UP

http://www.professionalseriesequipment.com http://www.zframerack.com

Supermarket Perimeter - June 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2021

Supermarket Perimeter - June 2021 - Intro
Supermarket Perimeter - June 2021 - 1
Supermarket Perimeter - June 2021 - 2
Supermarket Perimeter - June 2021 - 3
Supermarket Perimeter - June 2021 - 4
Supermarket Perimeter - June 2021 - 5
Supermarket Perimeter - June 2021 - 6
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Supermarket Perimeter - June 2021 - 8
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