Supermarket Perimeter - June 2021 - 38

Deli
HEALTHIER
deli meat options
BY EMILY PARK
SHOPPERS CARE MORE THAN EVER today about how and where the products they eat are coming
from and how they were produced.
As Michael La Kier, chief marketing officer for Marietta, Ga.-based World Select Cuts, pointed
out, consumers are on the lookout for products that are better for themselves and better for the
environment. But, he added, there's a perception that products with those qualities are not always so
easy to find in the deli case.
" Shoppers increasingly demand more transparency and cleaner, greener options, " said La Kier.
" And that's obviously not always the case within the deli section. A lot of the offerings have kind of
stayed the same for a number of years and are not really focused on consumers who seek to eat
healthier and more sustainably. We've seen that over half of consumers don't like artificial ingredients
in their food and they're willing to try new things. I think people are ready for something new,
something with upgraded quality and ready to think about the deli differently. "
With that in mind, World Select Cuts has made it its mission to deliver handcrafted modern
charcuterie meats to customers with a natural advantage. The company's newest product is Aussie
Select, a line of hand-crafted, premium deli meats featuring free-range, pasture-raised Australian
lamb. The products are ready to slice and ready to eat.
" The attributes we get from the lamb in terms of being high in protein, the fact that our meats have
not touched any type of artificial growth hormones, they're all natural, and then as we handcraft the
meat, they're free from artificial additives, " La Kier said. " The goal is to make it a pure product of a
pure environment. "
38 - JUNE 2021
supermarketperimeter.com
THE AUSSIE SELECT
DELI LINE INCLUDES
THREE FLAVORS:
Agave Rosemary
Lamb Ham
100% pure agave syrup and
fragrant fresh rosemary
with subtle notes of
nutmeg, fennel and garlic.
Lamb Pastrami
Seasoned with traditional
deli flavors like coarse
ground black pepper,
coriander and brown sugar,
then smoked with hickory
and mesquite, yielding a
pleasant peppercorn bite
with a tender texture.
Tikka Masala Lamb Ham
Warm toasted flavors of
classic Indian Masala spices,
balancing cumin, cardamom,
coriander, cinnamon, cloves
and nutmegs in a robust rub.
AUSSIE SELECT

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Supermarket Perimeter - June 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2021

Supermarket Perimeter - June 2021 - Intro
Supermarket Perimeter - June 2021 - 1
Supermarket Perimeter - June 2021 - 2
Supermarket Perimeter - June 2021 - 3
Supermarket Perimeter - June 2021 - 4
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