Supermarket Perimeter - June 2021 - 41

THE PANDEMIC DROVE HOME THE IMPORTANCE of not only
having new and different things to cook, but of making them as easy
as possible for consumers weighed down by all that extra time in the
kitchen.
Enter flavored and seasoned meats, which check both boxes and, not
surprisingly, have seen sales surge.
" We've seen demand for these products skyrocket in the last couple
of years, " said Ryan Mills, associate director of innovation at Springdale,
Ark.-based Tyson Foods. " All signs point to continued growth in this
area as consumers want convenient and flavorful meal solutions. "
According to the 2021 Power of Meat report, 68% of meat shoppers
purchased value-added meat and poultry (including seasoned and
marinated) " sometimes or frequently. " That's up 31% since 2016.
While the pandemic certainly played a role in that growth, Mills said,
the Power of Meat says that shoppers are now preparing 4.2 homeprepared
dinners featuring meat or poultry per week, an all-time high.
" The interest was there beforehand, " he said.
Over the last year, the pandemic created the opportunity for more
in-house cooking and consumers were willing to try new products and
flavors if the value proposition was there, Mills added. People who have
experienced the convenience and value of seasoned and marinated
products are now loyal to the category, and Tyson sees an opportunity
to create great products that consumers purchase and purchase again.
Demand for flavored and seasoned meats is increasing as consumers
have become more comfortable in the kitchen but also feel the fatigue
of their same routine meals, said Jessica Pianalto, North American
senior marketing manager for Cargill Protein, a division of Wayzata,
Minn.-based Cargill.
" They turn to this value-added category to explore new flavors
and meals, or when they're simply seeking convenience, " Pianalto
said. " Consumers are exploring new ways of cooking in their home.
Whether it's using their new grill or smoker, air frying foods, or relying
on their instant multicooker, it's not just the traditional oven or stovetop
methods that are in consideration. "
Cargill Protein wants to ensure that consumer demand is being met
by delivering a variety of quality value-added products that can be
cooked utilizing various methods. Beef continues to have the largest
share of volume.
Barbecue and beyond
Austin, Minn.-based Hormel Foods continues to bring new flavored and
seasoned items to the meat case to provide consumers with dinner
solutions, said Megan Elliott, senior brand manager.
Hormel's Lloyd's Barbeque brand has partnered with two-time World
Barbeque Champions Pig Beach to offer Lloyd's Pecanwood Smoked
Pulled and Hickory Hardwood Smoked Pulled Chicken with Pig Beach
Mustard BBQ Sauce.
In addition, Hormel's Sadler's Smokehouse brand is expanding into
retail in a bigger way in the coming months, Elliott said.
" We are very excited to add the authentic Texas BBQ options to our
leading barbeque portfolio. "
Rounding out the roster is Hormel's Always Tender flavored meat
products, which Elliott said are a great option to help consumers save
prep time and a perfect choice for a weeknight or weekend dinner.
Some of the most recent additions to Tyson's lineup of flavored and
seasoned meats are pork loin filets and tenderloins.
" They've dominated the category, " Mills said. " We've seen retailers
experimenting with different cuts like boneless pork shoulder for pulled
pork, pork chops, ribs, and ingredient meats like fajita strips. We see it
as an opportunity to help retailers offer shoppers a unique product and
help them have a great eating experience. "
Value-added pork in particular continues to grow each year as
consumers want convenient meal solutions, he added. Tyson's newest
products in the category include Tyson-branded Garlic & Parmesan
Seasoned Pork Loin Filets, Sweet Teriyaki Seasoned Pork Loin Filets,
in the last couple of years. All signs point to
continued growth in this area as consumers want
convenient and flavorful meal solutions. "
Ryan Mills, Tyson Foods
supermarketperimeter.com
We've seen demand for these products skyrocket
Partnering with
other famous brands
gives Hormel's Lloyd's
Barbeque brand added
marketing power.
JUNE 2021 - 41
H.LEITNER - STOCK.ADOBE.COM, HORMEL
http://STOCK.ADOBE.COM http://www.supermarketperimeter.com
Supermarket Perimeter - June 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2021
