Supermarket Perimeter - June 2021 - 42

Meat & Poultry: Flavored and seasoned
The pandemic
increased at-home
cooks' desires for new
flavors, and Tyson is
meeting the need.
some exciting authentic Latino value-added fresh meat innovation in
the works that is targeted at both these consumer groups and needs. "
In addition to the new seasoned pork offerings from Tyson, meal kits
Sweet & Smokey BBQ Seasoned Pork Loin Filets and Steakhouse
Seasoned Pork Loin Filets.
The pandemic increased consumers' quest for authentic flavors and
at-home cooking inspiration, Mills said. Since then, consumers have
been more willing to try different flavors and flavor combinations in
their search for the perfect combination of value, flavor, quality and
convenience.
According to the 2021 Power of Meat Report, shoppers estimate they
prepared 84% of all meals at home in December 2020. While down from
a high of 89% in April 2020, Mills pointed out that that's still significantly
more than pre-pandemic times (IRI/210 Analytics).
" Throughout the course of the year as cooking fatigue set in,
consumers sought out seasoned and marinated meats for convenience
and to inject variety back into their diets, " he said.
Curiosity and comfort
New proprietary consumer research from Cargill Protein found that
people seek product flavors and seasonings that fall into two categories
- international flair and comfort cuisine, Pianalto said.
The company is focused on delivering products that meet those two
demands, she said.
" Internationally-inspired marinated and seasoned meats allow
consumers to easily create their version of authentic dinners, while
traditionally marinated and seasoned comfort foods ensure satisfaction,
provide a sense of security for consumers, and easily deliver indulgent
dinners at home. "
One example of this is Rumba Meats, Cargill Protein's line focused
on Hispanic consumers. That same research found that the majority
of Hispanic consumers are making time-intensive traditional dishes
on weekends and special occasions. They would love to make these
authentic dishes that celebrate their heritage on busy weeknights,
Pianalto said, but they don't have the time.
" We're looking at coupling this insight with consumers' desire for
making authentic international dishes at home, " she said. " There is
42 - JUNE 2021
have been a major area of focus for the company, which continues to
explore other fresh value-added offerings.
Flavor profiles like garlic, teriyaki and barbecue have remained top
sellers for several years, Mills said. Also emerging over the last five-plus
years have been more bacon-infused products and cuts and flavors
targeting specific cooking methods and recipes - things like pulled pork
BBQ, grilling chops, fajitas and pasta-driven recipes.
Many of the core consumers in the flavored/seasoned category have
children at home, so kid-friendly flavor options can also drive sales,
he added.
More innovation ahead (and soon)
Looking ahead, Hormel is always working on new items to bring to
market, with both new flavors and new product forms expected in the
next year, Elliott said.
" We are also looking at ways to provide cooking instructions and
new items that align to consumers' new purchases of hot appliances,
like pressure cookers and air fryers. We want to provide quality, flavorful
solutions they can cook using their favorite cooking devices. "
The tremendous growth in the number of Americans eating dinner
at home throughout the last year has certainly not gone unnoticed
at Hormel.
Many people, Elliott said, have learned new skills and are getting
more confident in cooking. At the same time, consumers still crave
inspiration and are getting creative to find ways to refresh old recipes.
" We see this continuing, " she said. " Even when more meals are
consumed out of the home, people want variety, and our wide portfolio
of dinner items can accommodate that. "
Convenience continues to reign supreme in terms of what
consumers are looking for, and Hormel is constantly looking for ways to
offer quick, flavorful, quality options for them, Elliott said.
The company's " insights-led innovation, " combined with listening
closely to its customers and consumers, allows Hormel to be strategic
in its approach to delivering products that meet the changing flavor and
lifestyle preferences today's consumers are demanding, she added.
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Supermarket Perimeter - June 2021

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