Supermarket Perimeter - June 2021 - 59

ADVERTORIAL
Adding value with essential analytics
EMEAT funnels market data
to meat and poultry buyers
A
s far back as 2013, Simon Stopol
saw an opportunity to simplify
the jobs of those responsible for
buying and selling US meat and poultry
products for food companies. His solution
is designed to make the transaction
process for retailers, processors,
packers, wholesalers, importers and
exporters of meat more affordable,
efficient and flexible. He also strived
to empower buyers and sellers to
make critical buying decisions based
on predetermined data that can be
delivered to the palm of their hand or
on the screen of their PC.
The first generation of Stopol's
solution was eMeatX, a simple mobile
app launched about eight years
ago that included pricing data for
US beef only that was delivered to
users' mobile phones. After 2014,
the software company partner was
unable to provide support for eMeatX
and Stopol put the project on the
back burner as he continued working
as a consultant to the meat industry.
The next generation of the technology,
EMEAT, was launched earlier this year.
" COVID-19 gave me the time and
opportunity to rethink the eMeatX app
and turn it into a more comprehensive
solution, " Stopol says, " with a clear focus
on leveraging the latest technologies
to deliver an amazing user experience
based on the principles of analytics and
visualization. "
EMEAT is a powerful web-based
analytical tool that provides at-aglance
tracking and trending data
using customized graphs and charts
that ensure users have all the real-time
information they need to make optimum
purchasing decisions. Mobile apps are
also part of the package that currently
offer limited, but growing functionality.
The predetermined parameters
serve as a digital dashboard for single
or multiple users of a procurement
and sales team and aggregates market
pricing of meat and (new) poultry raw
materials, saving valuable time and
ensuring optimal purchasing and selling
opportunities are not missed.
A veteran of the meat industry with
experience in business development and
managing the growth of one of Mexico's
forecast pricing and manage risks more
effectively.
Stopol says the launch of EMEAT
and its initial offerings are just the
beginning as the company is continually
launching tools that offer users and
subscribers more detail and depth. Since
launching earlier this year, EMEAT has
achieved and surpassed its initial goals
of providing a solution for buyers and
sellers that is easy-to-use, affordable
and free of long-term commitments to
subscribers.
" We have made every effort to create
simple tools that facilitate the analysis
and interpretation of market data, "
largest beef exporting companies, Stopol
launched EMEAT in March 2021 and
currently offers users access to multiple
data series specific to beef and cattle as
well as pork and hogs. By mid-year, the
company will add data for turkey and
chicken.
Tier-based access to EMEAT's data is
available for free, with more in-depth and
customized market information available
on a subscription basis. Current analytical
tools include user-friendly histograms
as well as the ability to monitor and
compare current daily pricing of four
different categories of sub-primals
or meat items as well as chart-based
trending information reflecting pricing
dating back to the previous week
or any timeframe for the previous
five years. EMEAT is also developing
predictive analytics tools to allow buyers
and purchasers to more confidently
Stopol says, adding that enhancements
and improvements in the coming weeks
and months will make EMEAT even more
valuable. One new offering is EMEAT's
mobile app, recently made available for
iOS and Android users.
" We will continue to introduce
additional basic tools and add some
advanced analytics, " he says, " as well
as new supply-and-demand data for our
current and soon-to-be-added proteins. "
For more information on EMEAT
and to try the technology for free,
go to: https://emeat.io
Contact: Simon Stopol
simon@emeat.io
https://www.emeat.io
Supermarket Perimeter - June 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2021
