Supermarket Perimeter - June 2021 - 7

Family of Companies;
recommended
partnerships with
Gourmet Foods
International; and
business development
coaching from Kroger
merchandising and
sales leaders as well as
PearlRock Partners CEO
Brian Kelley.
" Kroger is committed
to offering the best
assortment of fresh
products enabled by an
innovative portfolio of
suppliers. In 2020 alone,
we invested $4.1 billion
in diverse suppliers - a
21% increase versus the
previous year - and
we're working with
intention to scale that
number to $10 billion by
2030, " said Stuart Aitken,
Kroger's chief merchant
and marketing officer.
" The Go Fresh & Local
Supplier Accelerator will
help us achieve our goal
as well as advance our
freshness commitment
in our nearly 2,800
stores and across our
Kroger.com e-commerce
services, including
Pickup, Delivery,
and Ship. "
National Grocers
Association
rebrand focuses
on community
The Washington,
DC-based National
Grocers Association
(NGA) has unveiled
a comprehensive
rebranding, including a
new logo, the first since
the organization was
founded in 1982.
The central organizing
theme of NGA's
rebranding is focused
on the association's new
tag line, " At the Heart of
the Community, " which
illustrates the importance
of independent
community grocers to
their markets as drivers of
the economy as well as
support of local families.
" NGA's new logo
and imagery, and
updated messaging,
deliver a fresh look and
reinforces our mission:
to ensure independent,
community-focused
retailers and wholesalers
have the opportunity
to succeed and better
serve consumers
through our policies,
advocacy, programs
and services, " said Greg
Ferrara, NGA president
and chief executive
officer. " Independent
community grocers
and their wholesaler
partners are critical to
the strength and vitality
of the people they serve.
By advocating for the
growth and continuing
innovation of these
independent business
NielsenIQ's acquisition of Label
Insight supercharges a mission to
help retailers and manufacturers
better meet the needs of the health
and wellness-focused consumer
with a one-stop-shop of powerful
solutions for the digital future. "
Jeanne Danubio, NielsenIQ, North America
leaders, we help bring
choice, convenience
and value to hardworking
Americans,
and ensure ongoing
economic advancement
and prosperity for our
country. "
The new logo,
supporting graphics
and color palette aim
to provide a more
contemporary look, while
enhanced messaging
stresses and celebrates
community.
" NGA is the singular
voice for the true
entrepreneurs of the food
industry, who model
business leadership and
a strong commitment to
civic life while providing
their neighbors quality
goods and nourishing
foods, " Ferrara said.
" From the four corners
of your local grocery
store to the four corners
of this nation, NGA will
continue to advocate
and serve as the central
hub for the independent
grocery industry under
this new brand. "
The logo and graphic
elements were created
by Alexandria, Va.-based
branding and marketing
agency Grafik, assisted
by NGA staff and with
input from a task force
composed of NGAmember
companies.
NielsenIQ acquires
Label Insight
Chicago-based NielsenIQ
has acquired Label
Insight, which allows the
data analysis company to
cover roughly 99% of all
online consumer queries
across over 80% of US
food, pet, and personal
care products.
With a market-leading
database of over 200,000
product nutrients,
400,000 product
ingredients, and 9 million
supermarketperimeter.com
product attributes,
Label Insight's premier
product metadata
platform-which spans
consumer product
preferences such as
sustainably sourced, free
from specific allergens or
ingredients, keto-friendly,
low sugar, and crueltyfree-enables
brands and
retailers to help shoppers
find the products that
meet their individual
health, wellness, and
lifestyle needs.
" Currently, 80% of
consumer health and
wellness preferences
are not being met when
searching for products
online, " said Jeanne
Danubio, president
of NielsenIQ, North
America. " NielsenIQ's
acquisition of Label
Insight supercharges a
mission to help retailers
and manufacturers better
meet the needs of the
health and wellnessfocused
consumer with
a one-stop-shop of
powerful solutions for
the digital future. "
JUNE 2021 - 7
http://www.Kroger.com http://www.supermarketperimeter.com
Supermarket Perimeter - June 2021

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