Supermarket Perimeter - June 2023 - 13

The study followed whole grain intake based on definitions from
What is whole grain?
The 2015-2020 Dietary Guidelines for Americans
defines whole grain foods as foods containing 50%
or more (by weight) of the grain- or flour-containing
component as whole grain ingredients. Under
that definition, the mean intake increased to .81
oz from .5 oz. The definition from the Cereal &
Grains Association states that a whole grain food
must contain at least 50% whole grain ingredients
based on dry weight. The mean intake increased
to .73 oz from .51 oz under that definition.
the American Heart Association, the Dietary Guidelines for Americans
and the Cereals & Grains Association (formerly known as AACC
International).
The greatest increase in whole grain intake, 61.5%, came under the
whole grain food definition from the American Heart Association,
Dallas, which states that whole grain foods are whole grain-rich
foods having more than 1.1 grams of fiber or more per 10 grams of
carbohydrates. Under that definition, the mean daily whole grain intake
increased to 1.05 oz from .65 oz.
Friend further explains the importance of controlled growth and
the need for Farm to Market to sustain their high-quality profile. " Every
piece of bread is touched by human hands at some point. We want to
grow, but we won't compromise our quality for anything. "
High standards are evident everywhere. Farm to Market relies on
Bundy pans, which feature a new pan coating that prevents any erosion.
A Burford bagging machine is perfect for bagging sliced loaves of Farm
to Market breads, which are always hand loaded into Revent rack ovens
and their four-deck Bongard deck oven.
" Our biggest growth is in sliced breads, " Friend said. Addressing
the challenge that high-hydration doughs often lose their form as they
move through the lines, Friend explains that their doughs cannot be too
wet to serve the higher purpose of great flavor and consistent quality.
" There is definitely a balance, " he said. " Mom wants to make a PB&J
without the jelly falling out of the middle. "
Growth in grains
The 2022 IFIC Food and Health Survey demonstrates strong and
consistent interest in whole grains. This year, the survey found that of
people who seek these particular health benefits, 53% report that they
consume whole grains to improve cardiovascular health, 42% report that
they consume whole grains to lose weight, 35% report that they consume
whole grains to improve digestive/gut health, 34% report that they
consume whole grains to improve immune function, and 33% report that
they consume whole grains to improve energy/reduce fatigue.
One study that was published in November 2022 in The American
Journal of Clinical Nutrition found an increase in whole grain food
intake over 15 years, but the level of the increase depended on the
definition of a whole grain food.
In the AJCN study, researchers from the Boston-based Friedman
School of Nutrition Science and Policy at Tufts University found whole
grain intake in the United States increased 39.5% to 61.5%, depending on
which whole grain food definition was used. No matter the definition,
the US mean consumption of whole grain foods per person remained
below the recommended daily consumption of at least 3 oz.
Sprouted whole wheat loaf
Silver Hills Sprouted Bakery, a leading producer of wholesome, plantbased
bakery products made with sprouted whole grains, is introducing
its latest innovation, Omegamazing™. The all-new sprouted whole
wheat loaf is made with whole and ground flax and chia seeds, offering
both a delicious and hearty crunch as well as a better-for-you nutrition
profile, including 400 milligrams of Omega-3 ALAs per slice. Each slice
of Omegamazing also offers 4 grams of fiber and 5 grams of protein.
Omega-3 fatty acids are thought to impact brain, eye and heart
health as well as reduce inflammation, and flax and chia seeds are
excellent plant-based sources. Many other foods that offer Omega-3
aren't commonly consumed in the Western diet, which can make it a
challenge for many consumers to meet their daily needs of the essential
nutrient.
" Our customers are looking for better-for-you bread options that
are nutrient-rich but don't sacrifice on flavor, and we're thrilled to
introduce our new Omegamazing offering, which does just that, "
said Jodie Douglas, senior marketing director at Silver Hills Sprouted
Bakery. " Omegamazing brings a delicious new option
rich in Omega-3 ALA to the bread aisle and is the
perfect heart-healthy base for sandwiches
and snacks. "
" Omega-3s are an essential part of our diet,
and flaxseeds and chia seeds are two of the
best dietary sources of these excellent nutrients, "
said Desiree Nielsen, registered dietitian and Silver
Hills Sprouted Bakery ambassador. " The new
Omegamazing from Silver Hills Sprouted Bakery
is a tasty and convenient way to add more
Omega-3s to your daily diet. "
In addition to its nutrient-dense ingredient
list, Omegamazing is Certified Vegan and
Glyphosate Free, Kosher, Non-GMO Verified,
and peanut and nut free.
Silver Hills Sprouted Bakery recently debuted
a reimagined brand image and full product
packaging redesign for its lineup of breads,
bagels, and buns. The redesigned packaging
was inspired by the brand's longtime mission
to inspire healthier living through healthier
choices and now allows consumers to easily
spot the outstanding nutritional values for the
nutrients they care about most.
supermarketperimeter.com
JUNE 2023 - 13
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Supermarket Perimeter - June 2023

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