Supermarket Perimeter - June 2023 - 27

Value, redefined
2023 is a year for innovation at St. Louis-based Volpi Foods, said Deanna
Depke, marketing manager.
For starters, the company has updated its Eco-Pack packaging to be
more sustainable. Consumers can now peel away the plastic lining and
recycle the paper-based backing.
" With 80% less plastic than a standard deli pack, we're leading the
way in the deli industry, " Depke said. Later this year, Volpi will release
two snack product lines that are designed to give consumers quality
snacking options whether they're on the go, seeking a lunch snack for
their children, or needing fuel between activities.
Demand for specialty meats that are better-quality, better-for-you,
and better for the planet is on the rise. " Our consumers live active
lifestyles and care about the environment around them, " Depke said.
" Since they're more conscious than ever about what they're consuming,
we're seeing an increase in people wanting more transparency in
the deli. "
People are placing value - and not just monetary value - on the
items they purchase because of things like animal welfare standards
and environmental sustainability.
They're willing to spend more on products that they trust have their
best interest in mind, Depke said. In addition, shoppers are seeking
convenient solutions for recipe ingredients, party appetizers and
snacking options that were created with quality in mind.
Volpi is also keeping a close eye on the ever-rising demand for
convenience. Providing consumers with pre-packaged, pre-sliced and
chopped items helps take the guess work out of the decision-making
process, Depke said.
Another trend worth tracking, she added, is a growing number of
shoppers who are looking for quality ingredients for their recipes or
other ways to elevate their meal.
Volpi's Pepperoni & Chorizo Crumbles meets this demand perfectly,
Depke said. People are adding it to their shopping baskets or carts,
along with fresh pizza dough and mozzarella shreds, for an easy meal
solution.
Another recommendation Volpi makes to its retail partners is to
merchandise chopped pancetta next to refrigerated pasta, which yields
incremental purchases from typical non-deli shoppers and adds an
exciting twist to a weekday dinner.
supermarketperimeter.com
JUNE 2023 - 27

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Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023

Supermarket Perimeter - June 2023 - Intro
Supermarket Perimeter - June 2023 - 1
Supermarket Perimeter - June 2023 - 2
Supermarket Perimeter - June 2023 - 3
Supermarket Perimeter - June 2023 - 4
Supermarket Perimeter - June 2023 - 5
Supermarket Perimeter - June 2023 - 6
Supermarket Perimeter - June 2023 - 7
Supermarket Perimeter - June 2023 - 8
Supermarket Perimeter - June 2023 - 9
Supermarket Perimeter - June 2023 - 10
Supermarket Perimeter - June 2023 - 11
Supermarket Perimeter - June 2023 - 12
Supermarket Perimeter - June 2023 - 13
Supermarket Perimeter - June 2023 - 14
Supermarket Perimeter - June 2023 - 15
Supermarket Perimeter - June 2023 - 16
Supermarket Perimeter - June 2023 - 17
Supermarket Perimeter - June 2023 - 18
Supermarket Perimeter - June 2023 - 19
Supermarket Perimeter - June 2023 - 20
Supermarket Perimeter - June 2023 - 21
Supermarket Perimeter - June 2023 - 22
Supermarket Perimeter - June 2023 - 23
Supermarket Perimeter - June 2023 - 24
Supermarket Perimeter - June 2023 - 25
Supermarket Perimeter - June 2023 - 26
Supermarket Perimeter - June 2023 - 27
Supermarket Perimeter - June 2023 - 28
Supermarket Perimeter - June 2023 - 29
Supermarket Perimeter - June 2023 - 30
Supermarket Perimeter - June 2023 - 31
Supermarket Perimeter - June 2023 - 32
Supermarket Perimeter - June 2023 - 33
Supermarket Perimeter - June 2023 - 34
Supermarket Perimeter - June 2023 - 35
Supermarket Perimeter - June 2023 - 36
Supermarket Perimeter - June 2023 - 37
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Supermarket Perimeter - June 2023 - 40
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Supermarket Perimeter - June 2023 - 67
Supermarket Perimeter - June 2023 - 68
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