Supermarket Perimeter - June 2023 - 46

Produce
How to move
specialties
at retail
PROMOTE when
introducing a new
item to stores
USE signage to
educate consumers
PUT exciting
seasonal, tropical
fruits on end caps
USE special
promotions
during holidays
throughout the year
FIND natural tie-ins
to products for
cross-promotions
Source: Melissa's
Specialties
By Andy Nelson
AS SUMMER HEATS UP, retailers would be wise to look to fresh fruit
and vegetable specialty items to give their produce departments an
infusion of the color, flavor and variety that increasingly open-minded
shoppers are looking for.
" Bright and friendly packaging " helped draw consumers' attention to
Quick Fire Shishitos; Quick Fire Shishito Side Dish Kits; and Fire Dragons,
Snow Dragons, and Honey Dragons dragon fruit shipped by Los
Alamitos, Calif.-based Frieda's, said Alex Jackson, the company's vice
president of sales and procurement.
" They were fads in 2022 and have now become everyday staples that
shoppers crave year-round, " she said.
46 - JUNE 2023
Frieda's is known for packaging innovation and branding that pops
on store shelves, Jackson added. Cross-merchandising trends are key in
leveraging the company's products by creating opportunities to shake
things up in the produce department and target shoppers searching for
produce variety.
" As retailers prepare their spring and summer sets, we are ready to
support their cross promotional needs with our bright and colorful
ready-to-display shippers. "
Heading into summer, Frieda's is more bullish than ever on the
prospects for passion fruit sales. " Passion fruit is this summer's most
versatile tropical flavor, elevating drinks, dressing up proteins and
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Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023

Supermarket Perimeter - June 2023 - Intro
Supermarket Perimeter - June 2023 - 1
Supermarket Perimeter - June 2023 - 2
Supermarket Perimeter - June 2023 - 3
Supermarket Perimeter - June 2023 - 4
Supermarket Perimeter - June 2023 - 5
Supermarket Perimeter - June 2023 - 6
Supermarket Perimeter - June 2023 - 7
Supermarket Perimeter - June 2023 - 8
Supermarket Perimeter - June 2023 - 9
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Supermarket Perimeter - June 2023 - 11
Supermarket Perimeter - June 2023 - 12
Supermarket Perimeter - June 2023 - 13
Supermarket Perimeter - June 2023 - 14
Supermarket Perimeter - June 2023 - 15
Supermarket Perimeter - June 2023 - 16
Supermarket Perimeter - June 2023 - 17
Supermarket Perimeter - June 2023 - 18
Supermarket Perimeter - June 2023 - 19
Supermarket Perimeter - June 2023 - 20
Supermarket Perimeter - June 2023 - 21
Supermarket Perimeter - June 2023 - 22
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Supermarket Perimeter - June 2023 - 27
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Supermarket Perimeter - June 2023 - 31
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Supermarket Perimeter - June 2023 - 33
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Supermarket Perimeter - June 2023 - 35
Supermarket Perimeter - June 2023 - 36
Supermarket Perimeter - June 2023 - 37
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Supermarket Perimeter - June 2023 - 40
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Supermarket Perimeter - June 2023 - 45
Supermarket Perimeter - June 2023 - 46
Supermarket Perimeter - June 2023 - 47
Supermarket Perimeter - June 2023 - 48
Supermarket Perimeter - June 2023 - 49
Supermarket Perimeter - June 2023 - 50
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Supermarket Perimeter - June 2023 - 68
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