Supermarket Perimeter - June 2023 - 48

Produce: Specialties
Tropical fruits: category-wide strength
The tropical fruit category has been the star performer for Los
Angeles-based World Variety Produce, which markets product under
the Melissa's label, said Robert Schueller, director of media relations.
Dragon fruit, passion fruit, jackfruit and mangoes in particular have
Inflation-proof demand
enjoyed strong growth.
Melissa's dragon fruit include white-, red- and yellow-flesh
varieties. One of the keys to the fruit's growth, Schueller said, has
been the increase in year-round availability as new varieties have
come online.
And it's also great as an ingredient in other products.
" It's a popular flavor in other food companies' products, like coffee
and tea companies, juice companies and frozen yogurt companies. "
Dragon fruit has also gotten a boost from " finally " getting more
media play, Schueller said. Melissa's is the largest US supplier of
dragon fruit. Product comes from Vietnam, Nicaragua, Honduras,
Ecuador, California and Florida.
Passion fruit has also benefited from increased availability,
Schueller said. Melissa's now ships it 10 months out of the year.
Jackfruit is also available more throughout the year than in the
past, and it's increasingly being used as a vegan substitute for meat,
he added.
An increase in production of vine-ripened mangoes, meanwhile,
has driven strong growth in that category for Melissa's.
Even when they're costlier than
other options in the produce
department, many specialty
items continue to sell well.
For instance, pink pineapples from
Los Angeles-based World Variety
Produce, which markets product
under the Melissa's label, were selling
for $20 in a $4 market this spring,
said Robert Schueller, the company's
director of media relations.
Harry Berries
strawberries, meanwhile,
were moving well at $15
in a $4 market, he said.
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48 - JUNE 2023
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Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023

Supermarket Perimeter - June 2023 - Intro
Supermarket Perimeter - June 2023 - 1
Supermarket Perimeter - June 2023 - 2
Supermarket Perimeter - June 2023 - 3
Supermarket Perimeter - June 2023 - 4
Supermarket Perimeter - June 2023 - 5
Supermarket Perimeter - June 2023 - 6
Supermarket Perimeter - June 2023 - 7
Supermarket Perimeter - June 2023 - 8
Supermarket Perimeter - June 2023 - 9
Supermarket Perimeter - June 2023 - 10
Supermarket Perimeter - June 2023 - 11
Supermarket Perimeter - June 2023 - 12
Supermarket Perimeter - June 2023 - 13
Supermarket Perimeter - June 2023 - 14
Supermarket Perimeter - June 2023 - 15
Supermarket Perimeter - June 2023 - 16
Supermarket Perimeter - June 2023 - 17
Supermarket Perimeter - June 2023 - 18
Supermarket Perimeter - June 2023 - 19
Supermarket Perimeter - June 2023 - 20
Supermarket Perimeter - June 2023 - 21
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Supermarket Perimeter - June 2023 - 24
Supermarket Perimeter - June 2023 - 25
Supermarket Perimeter - June 2023 - 26
Supermarket Perimeter - June 2023 - 27
Supermarket Perimeter - June 2023 - 28
Supermarket Perimeter - June 2023 - 29
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Supermarket Perimeter - June 2023 - 31
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Supermarket Perimeter - June 2023 - 33
Supermarket Perimeter - June 2023 - 34
Supermarket Perimeter - June 2023 - 35
Supermarket Perimeter - June 2023 - 36
Supermarket Perimeter - June 2023 - 37
Supermarket Perimeter - June 2023 - 38
Supermarket Perimeter - June 2023 - 39
Supermarket Perimeter - June 2023 - 40
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Supermarket Perimeter - June 2023 - 42
Supermarket Perimeter - June 2023 - 43
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Supermarket Perimeter - June 2023 - 47
Supermarket Perimeter - June 2023 - 48
Supermarket Perimeter - June 2023 - 49
Supermarket Perimeter - June 2023 - 50
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