Supermarket Perimeter - March 2021 - 36

Meat & Poultry: Grilling season

" We know more people want to try grass-fed or organic beef, but
they aren't quite sure how to prepare it or season it. Our seasoned
steaks, hot dogs and sausages are all suited perfectly for this
summer's grills.

Expanding the home-cooking repertoire
Grilling season '21 will give homebound cooks a chance to expand
their repertoires, as the country continues to battle the pandemic,
said Mel Coleman Jr., vice president of Golden, Colo.-based Coleman
Natural Foods
" This summer we're excited to see a resurgence of outdoor grilling
and gatherings which should bode well for dinner sausage sales, " he
said. " Our Budweiser BBQ collection bratwurst will be a popular item
enjoyed from Memorial Day to Labor Day and beyond. "
New this spring for Coleman is the company's ﬁrst-ever line of
premium pork sausage rolls in original and hot ﬂavor proﬁles, Coleman
said. The sausage comes in the familiar 16-oz roll-style and, like all
Coleman Natural Foods products, is made with pork sourced from
American Humane Certiﬁed family farms that raise their animals 100%
crate free with no antibiotics or added hormones, ever. The original and
hot ﬂavors have all-natural ingredients with no artiﬁcial preservatives.
People are looking for new things to cook, and new ways to cook
them, which bodes well for an active grilling season, Coleman said.
" Families are preparing as many as 21 meals per week at home, and

they're getting creative with the way they use various proteins, " he said.
" Though it is traditionally used for a breakfast protein, sausage rolls can
be used in pasta sauce or crumbled pizza toppings, and so much more. "
Coleman Natural Foods also expects strong spring and summer
sales for its kielbasa, which Coleman said was popular in fall dishes and
remains a popular choice this winter. this fall and winter with consumers
using it in holiday dishes, weekday meals and even appetizers.
With the pandemic still raging, Coleman Natural Foods is making a
conscious effort to deliver a value message to its consumers and retail
partners, Coleman said.
" Shoppers today want to make sure when they do spend money, they
are buying quality food they feel good about feeding their family, " he
said. " Consumers want to be conﬁdent in where their food is coming
from and will be looking for meat products raised and processed in the
U.S. on farms that care about the humane treatment of their animals.
If consumers spend the extra dollar, they want to spend it for a reason,
and we believe that reason is quality and value. "

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Mixing Technologies
36 - MARCH 2021

supermarketperimeter.com

Ingredient Dosing

Mixing Technologies

COLEMAN NATURAL FOODS

Coleman and
other suppliers
see grilling as
a great outlet
for home chefs
stuck inside
during COVID.
http://www.unifiller.com
Supermarket Perimeter - March 2021

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