Supermarket Perimeter - March 2022 - 35

Merchandising the right way
At Tyson Foods, the company is continually monitoring consumer
trends and best practices for merchandising in the meat case.
" Often blended grinds can be shelved with ground beef products, as
they are appealing to shoppers for the same eating occasions, " Sagel
said. " As the weather warms up, flavor-infused patties can be crossmerchandised
with other grilling staples, to help introduce consumers
to a fresh new twist on a classic flavor. "
Buononato noted product placement with clear ingredient
messaging in the traditional meat department is the desired location as
it adds both credibility and consumer purchase intent.
Nagele noted that companies who want to reap the most success
from their meat blend campaigns might need to return to the basics
first-re-examine their ingredients and dietary contributions and invest
in sustainable packaging.
" Consumers aren't just concerned about soothing their appetites;
they want to know what they're eating and supporting through their
visits to the supermarket, " he said.
According to Roerink, blended items have been much bigger in
markets such as Europe and Australia for quite some time.
" A big difference in merchandising is that these countries really
emphasize the visual beauty of vegetables to enhance their health halo
on the product, " she said. " Labels typically show the range of vegetables
on the label, letting the vivid colors pop in the sea of packages in
the opportunity to address
healthful choices also and that's
where we see labels call out
protein, vitamin B, zinc, etc. "
Anne-Marie Roerink, 210 Analytics, LLC
the meat case. A major retailer in England also has a big campaign
surrounding great taste, health but also the angle of getting more
veggies in the kids' diets, which is a struggle for some parents. They call
it their hidden veggie meat. "
She expects US stores to mimic this success and foresees sales of
blended meat products continuing to rise.
Roerink has been tracking the blended meat trend for many years
and has seen a definite increase in the category, though she noted it's
hard to put a sales number on the blended category as some items are
made in the in-house butcher shop and innovation is in its early stages.
" The pandemic has prompted people to take a look at the foods they
eat in addition to the focus on vitamins and supplements, " she said.
Certainly meat has
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