Supermarket Perimeter - March 2022 - 42

Produce
Greenhouse-grown
BY ANDY NELSON
IN 2021, KINGSVILLE, ONTARIO-BASED DELFRESCOPURE
completed its 25-acre expansion under lights, said Ray Mastronardi, the
company's vice president of sales.
DelFrescoPure is using the new space to grow more than 30 varieties
of tomatoes, including beefsteaks, on-the-vine and specialties.
" It's allowed us to produce more tomatoes and thus help meet the
increasing demand for delicious and sustainably made tomatoes, "
Mastronardi said.
Next on the expansion agenda for DelFrescoPure is more greenhouse
strawberry acreage, he added.
Since launching its YES!Berries strawberry program, reception has
been excellent, Mastronardi said. Acreage has already expanded once,
to 17 acres.
Having a large percentage of its greenhouses under lights gives
DelFrescoPure an added advantage against Mother Nature's whims,
Mastronardi said. Heading into late winter, the company reported
excellent quality and sizing on both tomatoes and strawberries.
In its conventional greenhouses, meanwhile, DelFrescoPure was busy
planting cucumbers, tomatoes and peppers in January.
" Weather permitting, we expect to pick a similar yield this March, "
Mastronardi said. " And we only expect the demand to continue to
increase as society continues to resume normal activities. "
42 - MARCH 2022
Sustainability is one of the biggest topics in greenhouse-grown these
days, Mastronardi said, and DelFrescoPure is doing its part to reduce
its carbon footprint. The company recently added a few cogeneration
units to help cut back on energy usage.
" We're always researching and looking into ways to make sure that
we are producing in the most sustainable way with the least amount of
waste involved, " he said.
Snacking, organic demand help drive surge
Two Pandemic Era trends that Leamington, Ont.-based Pure Flavor has
been tracking should continue to evolve in 2022, said Chris Veillon,
the company's chief marketing officer: increased demand for snacking
vegetables and for greenhouse-grown organics.
On the snacking side, Pure Flavor's Mini Munchies and Snack+
products are poised to help meet that surging demand, Veillon said.
Citing FMI's 2021 Power of Produce report, Veillon pointed out that
more than 3 in 10 shoppers believe they will purchase more valueadded
produce in the next year, and a third said that providing more
fruit and vegetable snacking items is a good way retailers can help
consumers increase fresh consumption.
Pure Flavor's own research has found that 70% of consumers said
they would be very likely to purchase a veggie snack pack, over 85%
supermarketperimeter.com
DELFRESCOPURE, PURE FLAVOR
Reducing its
carbon footprint
is a top priority for
DelFrescoPure and
other greenhouse
producers.

http://www.supermarketperimeter.com

Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
Supermarket Perimeter - March 2022 - 9
Supermarket Perimeter - March 2022 - 10
Supermarket Perimeter - March 2022 - 11
Supermarket Perimeter - March 2022 - 12
Supermarket Perimeter - March 2022 - 13
Supermarket Perimeter - March 2022 - 14
Supermarket Perimeter - March 2022 - 15
Supermarket Perimeter - March 2022 - 16
Supermarket Perimeter - March 2022 - 17
Supermarket Perimeter - March 2022 - 18
Supermarket Perimeter - March 2022 - 19
Supermarket Perimeter - March 2022 - 20
Supermarket Perimeter - March 2022 - 21
Supermarket Perimeter - March 2022 - 22
Supermarket Perimeter - March 2022 - 23
Supermarket Perimeter - March 2022 - 24
Supermarket Perimeter - March 2022 - 25
Supermarket Perimeter - March 2022 - 26
Supermarket Perimeter - March 2022 - 27
Supermarket Perimeter - March 2022 - 28
Supermarket Perimeter - March 2022 - 29
Supermarket Perimeter - March 2022 - 30
Supermarket Perimeter - March 2022 - 31
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Supermarket Perimeter - March 2022 - 33
Supermarket Perimeter - March 2022 - 34
Supermarket Perimeter - March 2022 - 35
Supermarket Perimeter - March 2022 - 36
Supermarket Perimeter - March 2022 - 37
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Supermarket Perimeter - March 2022 - 40
Supermarket Perimeter - March 2022 - 41
Supermarket Perimeter - March 2022 - 42
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Supermarket Perimeter - March 2022 - 68
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