Supermarket Perimeter - March 2023 - 23

Seafood hot dogs
processing technology creates a filet that starts raw
and transforms like fish upon cooking.
* Scalable by design: Unlike many other new food
processing technologies, New School Foods' process
uses off-the-shelf equipment from adjacent industries,
providing a superior ability to scale more globally.
" The next frontier of meat alternatives is whole cuts,
and from day one we understood that New School Foods
needed to solve two heavily connected issues: the quality
of the meat alternatives in-market, and the limited toolkit
our industry uses to produce them, " Bryson said. " What's
generally available for consumers now are rubbery,
ground, pre-cooked products that will not convince the
average customer to change their lifelong habits. "
" We invested in New School Foods because they
recognized that the existing production technologies in
the plant-based meat industry are insufficient for creating
a whole-cut product that consumers genuinely want to
eat, " said Nick Cooney, general partner at Lever Ventures.
" Their technology is unlike anything else we've seen
in the industry in terms of truly mimicking the texture,
mouthfeel, and experience of cooking and eating whole
cuts of meat. "
According to The National Hot Dog and Sausage Council
(NHDSC) and The Nielsen Company, 917 million pounds
of hot dogs were sold at United States retail stores in 2022,
adding up to more than $3 billion in retail sales.
Sustainable Atlantic salmon company Kvarøy Arctic, based
in Kvarøy Island, Norway, has decided to tap into that market
with a healthier, sustainable twist. In February, the company
expanded its premium salmon hot dog line to the United
States.
The line is now available in the seafood section of Whole
Foods Market stores nationwide.
Kvarøy's Salmon Dogs are available in three different flavors
- original, original and cheese, and jalapeno and cheese.
" Made with the American Heart Association-certified sustainable
Kvarøy Arctic Atlantic salmon, the salmon hot dogs
have a velvety, fatty texture that makes it easy to prepare
them any way that you prefer to cook your favorite traditional
hot dog, " the company said. " Excellent substitute for beef or
pork dogs, these new frozen pantry staples are non-GMO,
gluten free, and can be stored in the freezer for up to one
year. They also have a full weekly recommended allowance
of Omega-3s in one serving, making them a nutritious meal
choice as well. "
Not only do the salmon hot dogs offer consumers
health-related benefits, but they provide ethics-based benefits
as well.
" A core part of Kvarøy Arctic's sustainability goal is to lower
Ethical consumption is the
backbone of food tech benefits,
even if it's secondary to health. "
Laurie Demeritt, The Hartman Group
food waste, and the company is doing this by utilizing the
trimmings and off-cuts from its fish to create delicious, heartful,
and purposeful hot dogs, " the company said. " Kvarøy's
Salmon Dogs provide just one solution for preventing food
waste while also offering an exciting and approachable new
way to enjoy salmon at home.
Kvarøy Arctic also supports Whole Kids Foundation's
school programs.
" An important part of Whole Kids Foundation's mission
is encouraging families to make the most of every meal by
offering a variety of nutritious foods, "
said Chanta Williams, interim executive
director of Whole Kids Foundation.
" We are grateful to have a growing
partnership with Kvarøy Arctic, which
shares our belief that when kids are
given healthy options, they make good
choices. "
" Our goal is to create products that
are delicious, nutritious, and sustainable, "
said Alf-Gøran Knutsen, CEO of
Kvarøy Arctic. " We believe our salmon
hot dogs not only achieve that but can
also become an all-time favorite for the
whole family. "
supermarketperimeter.com
MARCH 2023 - 23
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Supermarket Perimeter - March 2023

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