Supermarket Perimeter - March 2023 - 42
Cheese
Snacking
cheeses
By Andy Nelson
SNACKING CHEESES ARE A RAPIDLY EXPANDING CATEGORY
for Poway, Calif.-based retailer Barons Market, said Rachel Shemirani,
senior vice president.
For many years, " snacking cheeses " meant string cheese, cheese
sticks and other products targeted at kids, Shemirani said. Cheese
sticks, in particular, are still a huge seller for the retailer. Recently,
though, the category has undergone a change that makes room for
more " adult " fare.
Sure, cheddar and colby jack are still reliable snacking cheese sales.
But Barons is also seeing a surge in demand for varieties like fontina,
parmesan, wine-soaked artigiano and balsamic onion-flavored. It's not
just the taste, she said - shoppers also are attracted to the wide variety
of colors a wider variety of snacking cheeses offers.
" We're excited about it, and our customers are loving it, " Shemirani
said. " Grab-and-go has just taken off and no signs of slowing down. "
Among the upcoming additions to the category for Barons are El
Pastor Tapas Platter tapas-style snacking cheeses.
42 - MARCH 2023
One of the classic snacking cheeses, Babybel, come wrapped in
red hard wax. But the snacking cheeses Barons sells in its specialty
cheese sections are wrapped in plastic so customers can see what
they're getting, Shemirani said. Snacking cheeses, which can come
in packages as small as 1 ounces, sometimes come in octagonal and
other shapes for additional differentiation.
Barons carries snacking cheeses from brands including BelGioioso,
Tillamook, Brie Supreme, Andrew & Everett and Organic Valley.
There are at least three big reasons for the evolution of the snacking
cheese category - and for its huge popularity - Shemirani said. The
explosion in demand for everything charcuterie is one.
" People mix and match, buy a bunch of different cheeses. Everybody
loves charcuterie boards, and I think they've introduced people to other
cheeses. "
Even products that may not fall into the snacking category because
of their size, like packs of pre-sliced cheeses that are tailor-made for
charcuterie boards, are big sellers, Shemirani said.
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Supermarket Perimeter - March 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - March 2023
Supermarket Perimeter - March 2023 - Intro
Supermarket Perimeter - March 2023 - 1
Supermarket Perimeter - March 2023 - 2
Supermarket Perimeter - March 2023 - 3
Supermarket Perimeter - March 2023 - 4
Supermarket Perimeter - March 2023 - 5
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