supermarket PERIMETER - May 2021 - 20

Bakery

Artisan breads
Key trends to navigate in the year ahead

SOME OF THE TRENDS THAT HAVE TAKEN HOLD in the food industry
during COVID are expected to stick around, even after life returns to
relative normalcy.
One of the top names in the baking world, Los Angeles-based La Brea
Bakery, has noticed plenty of changes in terms of what consumers are
looking for from their food. Chris Prociv, vice president of marketing
and innovation at La Brea Bakery, offered her insights into what 2021
will look like for baking and foodservice.

Takeout will remain in high demand
" As we head into the new year, COVID-19 will continue to be a major
concern across the country, so dining out will likely remain limited, "
Prociv said. " We saw takeout start to gain popularity last summer, with
consumers wanting to support local restaurants, so I think we'll see this
trend continue into 2021. "
La Brea Bakery has shifted its focus to highlight its Take & Bake bread,
which can be easily stored in the freezer for later or enjoyed right away.
The company has made plans to launch new varieties of the Take &
20 - MAY 2021

Bake bread to accommodate the demand
for accessible, convenient, fresh food.

Transparency will be
front and center
" In recent years, consumers have
started paying close attention to the
ingredients in their food, and in 2021, I
think we'll see clean, simple ingredients
trend even more, " Prociv said. " I also
think consumers want to see more
transparency at the corporate level
- they want to hear more from the
companies making their food - how they are making it, what kinds
of ingredients they are using, and what sets their food apart from the
competition. "
Prociv believes that 2021 will be the year consumers view food as
a holistic approach to health. Consumers were baking more bread at

supermarketperimeter.com

SMSPSY, SONYAKAMOZ - STOCK.ADOBE.COM, LA BREA BAKERY, CALISE BAKERY

BY JOHN UNREIN



http://STOCK.ADOBE.COM http://www.supermarketperimeter.com

supermarket PERIMETER - May 2021

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