supermarket PERIMETER - May 2021 - 26

Deli: Entrees

Bakkavor USA offers 300-plus
customized fresh prepared options
Bakkavor USA, a subsidiary of UK-based Bakkavor based
in Charlotte, NC, is helping retailers keep fresh prepared
food profitable in a post-pandemic world.
While the past year saw shoppers largely forsake self-serve options
and deli service items in favor of canned, boxed and frozen foods,
Bakkavor USA's packaged fresh prepared items allow retailers
to address safety and hygiene concerns while simplifying their
operations, said Peter Laport, chief executive officer. The company
offers more than 300 varieties of packaged meals, dips, pizza, and
bread in the United States.
" COVID has changed the behavior of both consumers and
retailers, " Laport said. " Hot bars and self-serve options have been
shut down, and they're probably going to stay down. Retailers aren't
offering it and consumers aren't asking for it. I think that is a longterm change for supermarkets. People are not going to want that
potential cross contamination from other consumers. "
Bakkavor offers individualized, customized items developed
specifically for its partners that are already packaged and prepared.

Be Inspired. Be Creative. Be Original.

TM

Cannoli's filled
with Nutella®

Available in a
6.6 lb. Tub,
35.2 oz. Piping Bag &
Portion Control Packs

© Ferrero 2021
Ferrero S.p.A.

BAKKAVOR USA

By Sam Danley



supermarket PERIMETER - May 2021

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