supermarket PERIMETER - May 2021 - 38
Meat & Poultry: Brand partnerships
As a brand, you need to really take the time to
study the consumer and figure out exactly who is
shopping in the stores; ask yourself what their needs
are and how you can build trust with them. "
Lauren Rastelli DeMarco, Rastelli Foods Group
Beefing up promotions
Coming out of the pandemic lockdowns and the cold winter, this
summer many anticipate a resurgence of outdoor grilling and
gatherings which will bode well for meat occasions.
During this time, Wahlburgers will emphasize cross-promotions
with its category-leading fresh beef items that are already popular with
customers.
" The Coleman Natural logo will be featured on all packaging
which will bode well for retailers who already carry Coleman Natural
products, " Coleman said. " Loyal customers will recognize a brand they
trust, and the same will go for the Wahlburger fan base who know to
look for the three brothers on their packaging. "
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WAHLBURGERS
Lauren Rastelli DeMarco, director of marketing for Swedesboro, N.J.based Rastelli Foods Group, notes the secret to success in any brand
partnership is to always think from the perspective of the customer that
is using the products in their home.
" As a brand, you need to really take the time to study the consumer
and figure out exactly who is shopping in the stores; ask yourself what
their needs are and how you can build trust with them, " she said. " When
we really dive into the customer and understand what they are looking
for, as well as exactly what is driving their meat department purchases,
it makes it very clear to us what types of products we should be
offering them. "
That's a lesson that meat companies should be considering.
http://www.lvomfg.com
supermarket PERIMETER - May 2021
Table of Contents for the Digital Edition of supermarket PERIMETER - May 2021
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