supermarket PERIMETER - May 2021 - 47

Online Education/Networking Registration will open May 1 for a series
of online education and networking sessions that complement the
in-person events. Online education and networking will take a deep dive
into five unique tracks throughout the spring and summer, including:
* Produce 101 - Orientation to the Fresh Produce Supply Chain;
* Key Issues in Produce Safety;
* BrandStorm Continued - Marketing as Key to Increasing Sales;
* Overcoming Supply Chain Challenges to Profitability; and
* Top-to-Top Retail-Foodservice Dialogues for Success.
Each track will have a minimum of five individual one-hour sessions,
for a total of 25 sessions. Registration will be available for each track for
$400. Access to all five tracks is $1,500, a $500 savings. Companies can
receive three full packages for members of their team for $4,000, an
additional $500 savings. And for those companies who want to make
this a total team event, a $10,000 package enables a company to have
unlimited staff access to these programs.
Looking at the content, associates just starting out in the industry
will find great value in United Fresh's " Orientation " track, learning
about each stage of the supply chain and getting to know their peers,
according to the association. Staff working in food safety, marketing
or supply chain will gain advanced knowledge and skills in those
disciplines. And c-suite executives will enjoy exclusive access in top-totop retail and foodservice strategy sessions on what lies ahead for the
produce industry.

Also on tap for Reimagine Connections: Innovation Spotlight
Broadcasts.
" We know that everyone is tired of virtual expos, where 'exhibitors'
have to wait patiently for someone to visit their 'booth,' " said John
Toner, United Fresh's vice president of convention and industry
collaboration. " But we also know that new product development and
innovation are the lifeline to the future - and buyers want to see what's
new. So, we're offering companies the opportunity to host their own
live, interactive presentations online. "
Innovation Spotlight Broadcasts are a more creative way, Toner
added, for companies to connect personally with buyers who want
to see new produce items, what's new in packaging, or even future
technologies to streamline operations. A limited number of Innovation
Spotlight Broadcasts will be available at a cost of $4,000 for a 45-minute
session.
" The COVID-19 pandemic has been a nightmare to individuals
and families around the world. And, it has disrupted businesses and
challenged employees throughout the produce industry, " Stenzel said.
" While we're disappointed that we can't have thousands of people at
our trade show this June, we can still connect our industry to learn
together, to build relationships with our colleagues, and to grow our
businesses through new products and innovations. That's an essential
job of a trade association, and we're excited to bring these new
opportunities to our members. "

You are either

Innovating or Marketing.

Everything else is an expense.
- Peter Drucker, 1954

2021: NOTHING HAS CHANGED.
Beyond Smart™

DELI
© 2021 M&E Mfg. Co., Inc.

. . . MARKETING AT ITS BEST.

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