supermarket PERIMETER - May 2021 - 55

Merchandising 101
Shoppers today want a lot from their food. They
want to buy products that are tasty, nutritious,
sustainably sourced and fool-proof to prepare.
The Norwegian Seafood Council offers its retail
partners a host of resources and tools to boost
trout sales in the seafood department. Among
the most important things to keep in mind when
merchandising trout include:
Presentation. Place the recipes at eye level or
an easy place for shoppers to see when shopping.
And alert your staff that the recipe cards are
available and train staff to hand the cards to
shoppers or point shoppers toward them.
Level up. Near the seafood counter, display
a shopping basket of all the nonperishable
ingredients the recipe requires for shoppers to
visualize what they'll need to purchase. With
simple recipes, create a display for shoppers to
put all the ingredients in their cart.
Help online shoppers meal plan.
Provide the option for shoppers to click on a
delicious seafood recipe and easily order all
ingredients online.

Consumers have discovered that frozen foods are a great go-to and
help reduce food waste, and fish fits into their meal plan as an easy
meal, she added. Frozen portions offer consumers the opportunity to
have individual portions available whenever they need, and it also helps
ensure top quality, as the consumer can choose to defrost only the
amount needed, keeping food waste at a minimum.
" We anticipate these trends to continue moving forward, " Øen said.
In recent years, fjord trout has grown in popularity due to its delicate
qualities and different flavor from other trout, Øen said. Norwegian
fjord trout is perfect for consumers' favorite dishes, she said - an easy
protein substitute for consumers to consider at the grocery store.
Before the pandemic, Øen said, restaurants were the main source of
seafood for many Americans. Now, with more cooking at home, they're
more educated - about, for instance, fjord trout's versatility in recipes
and cuisines. Many have also learned more about the story behind
Norwegian fjord trout. Where the Atlantic Ocean meets Norwegian
mountains, glacial waters mix with the sea to create the perfect
environment for trout, Øen said.
" Combined with its exceptional growth rate, this makes the fjord trout
an ideal fish for farming. The cold, clear and low-saline environment is
the best place in the world to farm this nutritious and delicious fish. "
supermarketperimeter.com

Cross promote. If a shopper decides against
the purchase of fresh fish, recommend looking
at fish in the frozen section to see if it meets the
shoppers' needs better.
Don't forget the frozen section. Place a
display or recipes in a holder near the frozen food
section, too.
Knowledge. Many shoppers have questions
about seafood, including questions about
different species, preparation methods,
storage practices, flavor profile and even how
it is produced. Ensure your staff members are
knowledgeable about Norwegian seafood to help
consumers.
Origin matters. If you're marketing Norwegian
fjord trout, for instance, remind your staff to
share how seafood from Norway is produced
in clear, cold waters by people who have been
producing seafood for hundreds of years.

MAY 2021 - 55
http://www.supermarketperimeter.com
supermarket PERIMETER - May 2021

Table of Contents for the Digital Edition of supermarket PERIMETER - May 2021
