supermarket PERIMETER - May 2021 - 63

INSIDER
PACKAGING

Portability

OPERATIONS

Replenishment

DELI SIDES

by Andy Nelson

MRS. GERRY'S KITCHEN

ONE OF THE BIGGEST TRENDS
in the food industry in recent
years has been consumers
adding protein to their diets,
whether it's a center-plate
or a side.
A new item from Beaverton,
Ore.-based Reser's Fine Foods
- a four-pack of single-serve
Rotisserie Chicken Salad - was
created with just that in mind,
said Nathan Roe, Reser's senior
manager of deli strategy and
customer marketing.
" Single portion serving sizes
are extremely popular because
they offer convenience, preportioning and portability, " Roe
said. " Consumers are often on
the lookout for ways to add more
protein to lunches or snacks, and
this packs 13-grams of protein
into every serving. "
The salad has a robust, roasted
flavor that's combined with a
creamy mayonnaise dressing,
crunchy sweet pickles, celery and
onion, and no artificial flavors or
colors, Roe added.

Reser's is excited about another
new side in its lineup: creamy
scalloped potatoes in a heat-andserve package format. Again, it's
a product, Roe said, that meets
customers where they are today.
" Satisfying, fully-prepared
side dishes that require minimal
prep or heat time continue to be
popular with busy consumers. "
Reser's top-selling deli sides
continue to be its potato salads
- both the original and deviled
egg varieties. There's something
quite comforting, Roe said, in
the familiar tastes and flavors of
deli salads, and Reser's is seeing
that a whole new generation of
consumers are discovering classic
deli salads and family favorites.
What has changed, however,
is how consumers increasingly
want their old favorites delivered.
" There's been a shift away from
the deli case and toward prepackaged versions of the same or
similar recipes, " Roe said.
And while its old standbys
remain top sellers, Reser's is

also seeing sides with lighter
dressings (vinaigrettes, yogurtbased, etc.) and grain and pasta
salads growing in popularity.
Sides inspired by ethnic cuisines
are another growth category for
the company.

Ethnic and regional
inspirations
Albert Lea, Minn.-based Mrs.
Gerry's Kitchen introduced three
new side salads in April:
*	 Calico Beans. A classic Midwest
comfort food containing navy,
butter, lima, and kidney beans
in a sweet and tangy BBQ
tomato sauce.

supermarketperimeter.com

*	 Banh Mi Salad. A popular
sandwich originating in
Vietnam is the inspiration for
this creamy and colorful salad
consisting of rice noodles,
carrots, cucumbers, jalapenos,
yellow peppers, and roasted
red peppers in a traditional
mayonnaise and soy dressing.
*	 Egg Roll Salad. Inspired by one
of the most popular appetizers
on restaurant menus, this
salad combines cabbage, rice
noodles, carrots, edamame,
red bell peppers, and water
chestnuts in a soy vinaigrette.
In addition to being excited
about these new products,

MAY 2021 - 63


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supermarket PERIMETER - May 2021

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