Supermarket Perimeter - May 2022 - 17

CHARCUTERIE & BEYOND
Q & A with IDDBA's Whitney Atkins
Why did IDDBA decide to
do charcuterie certification
at this year's show?
Other than charcuterie,
what are some of the other
highlights of this year's show?
Providing industry education to
our member companies is part
of IDDBA's daily work. Our
What's In Store annual trends
reporting and our Webinar series
define future consumer trends
that stimulate business growth
and a competitive edge for our
member companies.
IDDBA recognized charcuterie
art was growing and consumers
were ready and waiting
to have charcuterie at the center
of their favorite celebrations.
IDDBA realized the need for
this growing category to have
an industry-wide recognition for
those who have a deep understanding
of the origins, flavor
profiles, merchandising, and selling
components of this growing
deli segment. With the support
of our board of directors and
commitment from experts in the
industry, exam questions were
written and reviewed with great
attention to detail and to reflect
the intricacies of charcuterie
product.
Offering personal and
professional development is
another IDDBA purpose. It was
easy to have this purpose and
our trends work intersect to
create the IDDBA Charcuterie
Professional Certification:
Salumiere Exam.
Even with the disruption of
2020 and 2021, we knew this
was important to continue. We
graduated our inaugural class of
14 Certified Salumieres.
supermarketperimeter.com
MAY 2022 - 17
What new directions does
IDDBA see charcuterie going
in in the coming years?
We anticipate the category
will continue to grow with the
increase in food board trendiness
and as more and more people
experiment with pairings and
enjoy the versatility of the
product. Charcuterie is a great
option whether enjoying a quiet
night at home or an evening
of entertainment with friends
and family, it is suited to any
occasion. Adding IDDBA
Certified Salumieres to retail
and sharing knowledge with
interested consumers will only
aid in continuing this growth.
As families and friends come
back together charcuterie
creations will continue to be the
centerpiece. Making occasions
special are more important than
ever. Whether the consumer
picks a charcuterie board up
ready to go or their favorite
meats, cheeses, fruits and nuts,
charcuterie is here to stay.
We are excited to bring our
member, exhibitor, and retail
audiences back together June
5-7 in Atlanta. We recently
released our lineup of main
stage speakers and guests
which includes a Monday night
special Tim McGraw show.
Attendees can expect to
see the newest products and
trends come to life on the show
floor. Favorites such as the new
product showcase and What's
In Store Live will be back. The
Visionary Pavilion, new for
2022, will enable small business
to showcase their innovative and
trend setting products.
IDDBA 2022 will bring an
array of the latest technologies
and digital options to the show
floor and of course an amazing
line up of keynotes will take the
stage.
Our organic, natural and
plant-based section is already
proven to be a sought-after
attraction.
The myIDDBA app is available
to download. This yearround
resource is available for
download. Both IDDBA show
resources and IDDBA member
resources can be accessed
through the app. Members
and those in the industry are
encouraged to follow us on our
social channels for updates.
http://www.supermarketperimeter.com
Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022
