Supermarket Perimeter - May 2022 - 54

Produce: The road ahead
Value-added fruits and vegetables
made up 14.4% of total fresh
product sales in 2021. The share
of shoppers expecting to purchase
more value-added produce remains
high at 27%, while only 5%
anticipate they will purchase less.
In addition to closing the gap with fruit in snack occasions,
vegetables have the opportunity to replace traditional starches.
Fourteen percent of consumers do this frequently and 54% do so
occasionally. Almost three-quarters of shoppers at least occasionally
replace animal with plant protein, led by beans/peas/lentils and
leafy greens.
Purchasing decisions: a closer look
Price is now on par with ripeness and appearance in fresh produce
purchase decision-making, according to the report. At the same time that
price is growing in importance, 82% report that fresh produce prices were
somewhat or much higher in the fourth quarter of 2021. In response, 92%
have made changes, led by focusing more on sales promotions and shelflife
to waste less at home. One in three shoppers are also buying less.
The inflationary conditions are prompting significant focus on list
making and promotional activity, with 54% of shoppers frequently
checking sales prices at the primary store and 27% across stores.
Technology has made big inroads in how shoppers are checking
promotions. In-store signage is still the biggest, but growing numbers of
shoppers are using apps, websites, social media and texts.
While more people are making lists before going to the store,
produce still has many opportunities to prompt unplanned purchases,
led by seasonality, promotions and eye-catching displays, according to
the report. Consumers also noted less variety and more out-of-stocks
in the current marketplace. If not finding planned purchases, 43% buy
other items but 36% visit different stores.
Put Your Private Label in the Tropics!
FRUIT JUICE CONCENTRATES & PUREES
Açaí
Superfruit of the amazon, is packed with
essential fatty acids and phytonutrients.
Perfect for acai and smoothie bowls.
Alphonso Mango
100% authentic Alphonso. King of
Mangoes for color, flavor, and sweetness.
Extraordinary ingredient for frozen novelties,
sauces, yogurts, and pastry fillings.
Coconut Cream
Rich, silky, and smooth coconut cream, is
a plant-based powerhouse. Utilize coconut
cream for dairy alternative applications and
dynamic flavor profiles and dairy alternatives.
Guava
Acerola
Fragrant, vibrant in color, high in Vitamin
C, and versatile. The perfect plant-based
ingredient for smoothies, pastry fillings,
cookies, sorbets, and sauces.
Banana
The flavorful, plant-based, clean label
Vitamin C solution. Use it in beverage and
culinary applications to boost Vitamin C
content and flavor.
Passion Fruit
An exotic flavor profile makes Passion Fruit
the new lime! An ideal ingredient for salsas,
vinaigrettes, beverages, sorbets, and more.
The flavorful, fat-free, plant-based ingredient. Use banana as an egg replacer, flavor booster, or a mouthfeel enhancer.
For more information and to request a sample, visit ititropicals.com
Mangosteen
54 - MAY 2022
Papaya
Virgin Coconut Oil
Pineapple
Coconut Water
supermarketperimeter.com
Mango Dragon Fruit

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Supermarket Perimeter - May 2022

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